In recent years there has been a noticeable increase in budgets and interest in outdoor living, with 75% of Americans indicating that they would prioritize a home with outdoor living areas over one withouti. This sentiment is echoed by 65% of experts consulted by The American Institute of Architectsii, who agree that outdoor living spaces are a top priority for homeowners.
Among the actors who respond to these aspirations, luxury outdoor living brand Azenco is making a name for itself with high-end aluminum pergolas, louvered roofs, cabanas, carports, and pool covers, to convey the message that “Life is Better Outside.”
Established in the U.S. in 2017, Azenco has quickly garnered attention for its sleek and sustainable design, high-end machinery, and compromise to innovation. Leslie Chapus, Vice President, with over 15 years of experience in the industry, is at the helm of the brand’s global expansion and international strategy, while orchestrating operations between the distribution network, material suppliers, and marketing teams in the 35,000 sq ft factory in Miami, Florida, where all products are manufactured.
“Our decision to expand into the U.S. market was driven by two decades of leadership in the European outdoor patio cover industry, and a clear vision to innovate in the outdoor living space. We saw a significant demand in the U.S. for durable and high-quality outdoor structures that were also aesthetically appealing. This was an opportunity for us to introduce our expertise and products to enhance and transform the world of outdoor living across America,” says Chapus.
What sets Azenco apart and positions the company as a leader in the market is their commitment to innovation, quality, and design. All products are the result of extensive research and development, ensuring that the highest standards of durability, functionality, and aesthetic appeal are met. Azenco uses cutting-edge materials and technology to create structures that are not only beautiful, but also withstand various weather conditions.
Chapus continues, “Our focus on customization allows us to cater to a wide range of customer needs and preferences. We understand that every outdoor space is unique, and our products are designed to complement and enhance these individual spaces. Our team of experts works closely with clients to understand their specific requirements and provide tailored solutions.”
Signature products and continuous innovation
Azenco's products are characterized by clean lines, concealed hardware design, and superior aluminum alloy, which transforms any outdoor area into an extended living or business space. This attention to detail is based on the emphasis that Azenco places on innovation. Each year, the company commits to renewing or introducing a new product.
In 2024, the company has introduced a new version of their K-BANA™, a four-time award-winning modular, free-standing, and manual louvered pergola that can scale from cozy pool-side respite to expansive outdoor dining room, to provide a functional yet striking design element for any outdoor space. This year’s collection is completed by several other products that are a signature of the Azenco offering including the R-BLADE™ louvered roof, R-SHADE™ pergolas, and the R-CAR™, a luxury carport. The R-BREEZE™, also new for 2024 is set to launch in March.
A committed company: sustainability and excellence
To demonstrate a practical commitment to environmental conservation, Azenco has forged a partnership with 4ocean, an organization committed to ocean clean-up and ending the plastic crisis. The collaboration is the cornerstone of a shared vision of a cleaner, more sustainable world, marking an ongoing commitment to ecological responsibility and proactive environmental protection.
Acknowledging the reality that all products inevitably impact the environment, Azenco has adopted eco-design principles that set them apart from other brands.
“We strive to minimize our environmental impact, from the manufacturing process to the final product, ensuring that we contribute positively to both our customers' lives and the planet,” comments Chapus.
This approach meticulously evaluates the lifecycle of each product to diminish environmental impact without compromising on quality. The company invests in new technology that limits aluminum waste in its manufacturing process and leverages a companywide recycling program that captures as much reusable waste as possible for recycling.
Conscious, reliable, and accessible distribution and growth
The brand is currently B to B, working closely with more than 150 trusted dealers in numerous cities around the country to service the United States, Canada, Mexico, and the Caribbean.
Azenco sees 2024 as a year of growth and opportunity and Chapus is confident that the trend of home and business owners seeking a balanced lifestyle and spending more time outdoors will continue to grow this year.
In Chapus’ words, “In response to this enduring trend, we are thrilled to announce the launch of an innovative range of products designed to meet the diverse needs of both our commercial and residential clients. The new 2024 offerings are a testament to our commitment to enhancing outdoor living experiences, aligning with the evolving preferences of our customer’s ever-changing lifestyle.”
Azenco designs and manufactures an award-winning range of innovative bioclimatic pergolas, cabanas, carports, and swimming pool covers that elegantly complement any architectural style and optimize every residential or commercial outdoor space. Made in America with European design, Azenco leverages its patented designs and precision manufacturing processes to craft the highest-quality outdoor living structures on the market. After 20 years of experience in European markets from six manufacturing facilities throughout France, in 2019, Azenco opened a fabrication facility in Miami, Florida to streamline service throughout North America.
The brand has been seen in Builder Magazine, on HGTV’s Inside Out, and more. In 2023, Azenco was recently announced as a finalist the 2024 IBS Awards, given in February in Las Vegas, and is a certified “Great Place to Work®,” and honored in Inc. Magazine’s 5000 List as the 30th fastest-growing company in the southeast region. Azenco is an IIDA/HD Expo Product Design Award Winner, a Silver Winner of the NY Product Design Awards, a BBB Accredited business, and a certified member of the Aluminum Association of Florida. Azenco works with the most trusted installers in the business, nurturing strong, mutually beneficial partnerships that often lead to industry recognition. One of these partners is SYZYGY Global, who was honored with an Aurora Award given by FHBA, an affiliate of the National Association of Home Builder (NAHB). Past honors include a Gold Coast Builders Association Prism Award in 2022 and a Hearth & Home Vesta Award for Outdoor Furnishings in 2020.
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