Itzy Ritzy

Naperville,  IL 
United States
  • Booth: 526

We are excited to see you at the show!

Diaper bags, infant feeding support, feeding support pillows, snack bags, wet bags, teething jewelry, silicone teethers, nursing scarves, car seat canopies, reusable food pouches, insulated lunch bags, infant carrier arm pads, infant car seat covers, shopping cart & high chair cover, multi-use covers, nursery door silencers, washable nursing pads and leather baby moccasins

Brands: Itzy Ritzy

 Show Specials

 Press Releases

  • Target® and Walmart® Locations Throughout the Nation Will Carry the New, One-of-a-kind, Infant Feeding Support Pillow

    CHICAGO - Jan. 23, 2018 - PRLog -- Itzy Ritzy ( announces the release of a brand new, innovative infant feeding support pillow unlike anything else on the market, Milk Boss™. The Milk Boss Infant Feeding Support Pillow helps make breastfeeding and bottle feeding more comfortable and enjoyable, so parents can focus on bonding with baby. Two major national retailers, Target and Walmart, will be carrying the product in stores nationwide, and it can be found on Amazon and in Babies 'R Us as well.

    "We are thrilled to bring both moms AND dads a solution to making feeding time more comfortable with infants," said Brian Douglas, Itzy Ritzy's Co-CEO and inventor of Milk Boss.

    "Milk Boss allows parents to focus on bonding with baby during both breastfeeding and bottle feedings and can be the perfect solution to make feeding time less stressful. I've had three C-sections, and the idea for this pillow came from my husband seeing my discomfort from typical nursing pillows as well as his own hands-on experience bottle feeding," added Kelly Douglas, Itzy Ritzy's Co-CEO.

    Milk Boss ( is easy to use: Simply slip the breathable pillow on your arm and adjust by rotating the soft yet firm egg-like shaped pillow around to find the perfect angle for mom and dad, as well as baby. The firm construction allows baby to stay at the right angle for easier digestion. Whether it is for breastfeeding, bottle feeding, burping, reflux, or simply giving extra support to your arm when snuggling with baby, Milk Boss will ensure mom/dad and baby all find their perfect position. Milk Boss has received several awards, including the ABC New Product Award of Distinction and a highly sought after National Parenting Product Award (NAPPA) for 2018! It has also been featured on Red Tricycle as a trending baby product.

    About Itzy Ritzy

    Itzy Ritzy's trendsetting line of products combines style and function to help make parenting easier for modern parents.  The line offers everything parents might need in on-trend prints and high function with exceptional quality. These modern parenting solutions include the Milk Boss™ Infant Feeding Support Pillow, Mom Boss™ 4-in-1 Multi-Use Nursing Cover, Boss Backpack™ Diaper Bag, Snack Happens™ Reusable Snack Bags, Nursing Happens™ Infinity Breastfeeding Scarf, Cozy Happens™ Infant Car Seat Canopy, Ritzy Sitzy™ Shopping Cart & High Chair Cover, Travel Happens™ Zippered Wet Bags, Teething Happens™ Silicone Jewelry and Teethers, and more. Itzy Ritzy products are available online at and retailers around the globe.

    Media Contact: Andrea Toch, Colter Communications,, 602.405.8335.


  • Milk Boss Infant Feeding Support
    Milk Boss is perfect for breastfeeding, bottle feeding, burping and bonding. Rotates to find perfect feeding position and helps to reduce reflux. Stretchy fabric fits any arm. Compact, portable and lactation consultant approved....

  • The Milk Boss from Itzy Ritzy is an infant feeding support, burping pillow and arm cushion all in one! The Milk Boss infant feeding support is ideal for positioning baby at the perfect angle while bottle feeding or breastfeeding to help reduce the chance of reflux or gas. And when feeding is over, the Milk Boss acts as a rest for baby while on his or her tummy getting burped. The Milk Boss is firm enough to improve the caregiver’s posture while holding or feeding baby and also helps to prevent strained arms and shoulders from feeding or cradling. Its compact size makes the Milk Boss ideal for use while out running errands or traveling. There are no cumbersome latches or straps needed while using the Milk Boss – it simply slips on and off the arm to make feeding and holding baby more comfortable

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