Irwin Naturals “best-in-class” formulas now available @KeHE!
Irwin Natural's value proposition:
•Solutions focused formulas
•Differentiation:
•Strong presence in structure function formulas
•Star herbs/nutrients enhanced by supporting ingredients
•Soft gel – 1 of the few herbal formulas in this format
•GREAT VALUE! All herbal formulas are in $20-$30 SRP range
•Our strengths:
•#21st best-selling supplement brand in the country (across all trade Nielsen)
•#5 best-selling CBD brand in SPINS
•One of the few supplement brands shopped by males (50% of purchasers are male)
•Leaders in core segments:
•Men’s Health
•Diet
•Brain & Mood
•Herbs
•Growth categories: Immunity, CBD, Sports Nutrition
Proven track record of success: OUR PRODUCTS MOVE
Brands: Irwin Naturals (soft gel based solutions focused formulas)
and Nature's Secret (total body wholeness and wellness)