Cup4Cup’s story began in 2010 at The French Laundry when Chefs there developed a way to provide the restaurant’s gluten-free guests with a cornet of Salmon Tartare that tasted just like the original recipe. This development was revolutionary for the restaurant as gluten-free guests could now experience this iconic menu highlight and complete dining experience. This culinary creation was a turning point. The result of the kitchen experiment yielded Cup4Cup—the first 1:1 gluten-free flour that eliminated complicated conversions and delivered premium taste, texture and performance. Just as its name suggests, Cup4Cup replaces traditional all-purpose flour or whole wheat flour in most recipes, cup-for-cup and gram-for-gram, but you’d never know the difference. At Cup4Cup we also provide easy-to-use baking mixes that deliver the same consistency and texture of regular flour. Our customers can utilize our chef inspired library of sweet and savory mixes and recipes for the growing gluten-free community, their friends and families without compromise.