Modern bakers prefer to avoid controversial ingredients like artificial dyes and unsustainable palm oil, and I struggled to find healthier alternatives for "colorful" ingredients like sprinkles. That's why I started Supernatural, the first complete line of better-for-you sprinkles, plant-based food colors, allergy-friendly frostings and more. Our products are whimsical, delicious, and loved by moms. We're a women-owned and led company from NYC. – Carmel Hagen, CEO