PRETZELIZED™ brand is leading the charge in transforming your favorite snacks into mouth-watering pretzels. Our brand aims to pioneer a new snacking category and manufacturing process that will provide the first true format innovation to the snacking category in the last 20 years.
Inspired by the world's oldest snack, Pretzelized products combine consumers' favorite attributes of pretzels, such as briny flavor, crunchy texture, and brown glossy color, with the versatility and textures of other snacks that you love.
With this disruptive innovation, Pretzelized aims to provide consumers with a refreshing change from traditional, functional ingredient, and flavor innovation across other snack categories.