NEWS RELEASE:
January 4th 2021
ABBOTSFORD, BC – January 4, 2021 – Bloomin’ Easy® is excited to bring five new varieties to wholesale nursery growers starting spring 2021: Pearl Potion™ Lilac, Beekeeper™ Caryopteris, Cherry On Top™ Sorbaria, and two reblooming Hydrangea macrophylla cultivars, Kimono™ and Starfield™. These improved varieties will bring unique characteristics to market and offer young homeowners exceptional beauty and low-maintenance.
“I’m excited about the value these new genetics will bring our industry as well as young consumers,” says Brand Manager, DeVonne Friesen. “They offer significant aesthetic improvements, smaller well-kept forms, and the low-maintenance everyone asks for, especially for young homeowners.”
To be one of the first to see these new varieties virtually, visit the Bloomin’ Easy® booth at the 2021 MANTS Business Hub going live January 6-8. Registration is affordable for all and you can attend from the comfort of your home. To register visit mants.com.
With three simple steps to success: Plant, Water, Relax™, Bloomin’ Easy® inspires young homeowners to ‘jump-in’ by communicating that this world-class, low maintenance collection fits their modern-sized outdoor space, and their busy lifestyle as well.
For more information on Bloomin’ Easy®, the plant brand for young homeowners, please contact Marketing Manager, Kevin Cramer at kevin@bloomineasyplants.com or call 1-888-826-2355.