Rides and Drives shares the behind the handlebars story of Karleen Eberle, founder of Raven Rova.
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Excerpt:
Your background is in fashion design, how did the concept of Raven Rova come about?
Kind of in multiple pieces. I’ll try to make it linear and brief, but it wasn’t at all [laughing]. So Raven Rova, as a concept, actually started as a story we wrote called MotoRova Futura and I was doing an art show about the future of fashion. Raven and that whole idea of, you know, a person on a quest looking for their tribe, using their motorcycle as part of that quest. That originated as part of an art show concept that we just kept rolling with. Then the actual motorcycle gear component, that kind of happened because a good friend of ours was in a pretty bad motorcycle accident. This was several years ago and it was a big wake-up call that we really needed to gear up. Street clothes just weren’t enough. So, it was a combination of those two things, plus some other stuff. I had actually gone back to school for marketing at this point as well, so as I was taking all my marketing courses and doing these semester-long projects, that’s when I started researching the motorcycle gear industry. I kind of came at it from three different angles.
From RidesandDrives.com