SBS Friction A/S

Svendborg, 
Denmark
https://www.sbsbrakes.com
  • Booth: 5030


Welcome to SBS. Are you seeking best-of-industry brake pads?

SBS Friction A/S is a Danish-based company that develops, produces, and markets brake pads and friction solutions for motorcycles, scootersATV/UTVs, special cars, and industrial applications including wind turbines.

 

BECOME SBS DEALERSHIP >

 

In addition, our product range includes other brake components such as brake rotors, brake shoes, and accessory parts such as brake pins. Our history goes back to 1964. In the 1970s we were the first to introduce aftermarket disc brake pads for motorcycles. Since then we have continuously expanded our range, and our market coverage is almost complete no matter the make, model or year. We are first with the newest and last with the oldest.

 

We are number #1 in the European aftermarket for motorcycle brake pads, and all over the globe, the SBS brand is known for braking excellence. Our total distribution network is spread to around 50 countries around the world including the USA, Canada, Japan, Australia, Singapore, South Africa, and across the European Union.

 

RIDE ON AS DISTRIBUTOR >

 

Just Go Ahead - We have the power to stop you!



 

Brands: SBS


 Videos

Welcome to SBS
The Future of Brake Pads is Now (Launch)

 Show Specials

  • JOIN THE REVOLUTION -->

    SBS Friction will transition entire range of brake pads by 2024.

    Brembo and SBS Friction announce a strategy aimed at reducing the environmental impact of friction materials for two-wheelers.

    Link to video: https://youtu.be/Arugr8VZwPU

    Thanks to Brembo's many years of experience in the braking systems sector and SBS Friction's strong know-how in the development of brake pads for the motorcycle industry, the two companies have expanded their collaboration, with the aim of developing and using increasingly sustainable processes and materials. This journey will lead to the progressive replacement of the Aftermarket pad range by 2024.

    Brembo and SBS Friction continue to be at the forefront of sustainability. Thanks in part to Brembo’s experience gained in the four-wheel sector - which has very stringent rules – Brembo and SBS Friction together have decided to accelerate the commitment of both companies to unfold environmentally sustainable innovation in the two-wheel segment.

    Brembo and SBS Friction are responding to the need to reduce the impact on our planet by introducing a new standard for Aftermarket motorbike pads and then for Original Equipment.

    This path, which began a year ago with the acquisition of SBS Friction by Brembo, is in line with SBS Friction’s mission to enable braking excellence for all motorcycle riders and Brembo’s mission to become a “solution provider”, to answer the new paradigms of sustainable mobility and offer the best possible riding experience.

    About SBS Friction A/S

    SBS Friction is the preferred OE and aftermarket supplier of brake pads and friction solutions for motorcycles, scooters, ATV/UTVs, special cars, and industrial applications, including wind turbines. Our product portfolio also includes brake discs/rotors, clutch kits, brake shoes, brake shims, and more. SBS Friction has as an industry-first, received full approval according to the ECE R90 regulation, providing riders the most reliable quality in terms of design, manufacturing, and performance. Furthermore, SBS brake pads are enforced with NUCAP NRS technology, which secures a mechanical and indestructible bonding of the compound. SBS Friction is your reliable brake part supplier when seeking braking excellence. Go Ahead - we have the power to stop you! Visit https://www.sbsbrakes.com/

    Materials:

    Media kit: https://bft.sbs.dk/fcC131f8fa76E05bF1dE6bae77fE4Dd43AEE7bcC4bcC3c4cab/GS_Press_Kit.zip

    Promotional video: https://youtu.be/Arugr8VZwPU

    More information: https://www.sbs.dk/green

    Contacts:

    Thomas Midtgaard-Jørgensen, Marketing Manager, +45 5214 1305, tmj@sbs.dk

    Christel Munk Pedersen, CSO, +45 2063 4133, cmp@sbs.dk

  • (Jan 12, 2022)

    WE'RE EXPANDING -->

    SBS Friction is expanding its distributor network worldwide and especially in the United States. Become an authorized SBS Dealership and equip your product portfolio with the industry's most reliable and best-performing brake pads, rotors, and clutch kits.
     

    YOU CAN OFFER PERFORMANCE-DRIVEN QUALITY WITH ECE R90

    SBS has as an industry first received full approval according to the new ECE R90 regulation. This way, all compounds, and vehicles are checked and the most severe combinations tested on the track, for the consumer to get a very safe and secure product. In short: your guarantee for reliable OEM replacement quality.
     

    YOU CAN OFFER BETTER BRAKING PERSISTENCY IN QUALITY WITH NUCAP NRS

    As the first manufacturer in the motorcycle industry, SBS in 2019 succeeded in launching a sintered material for street brake pads using NRS technology for the SP program to the global aftermarket. NUCAP NRS technology secures a mechanical and indestructible bonding of the compound SBS Friction has committed to going towards 100% NRS Safe throughout its brake product line.

    HELP MAKE THE DIFFERENCE THAT MATTERS

    As the first brake company, SBS will transition its entire brake pad range (+95%) by integrating more environmentally friendly compounds. From 2022 to 2024, the transition will happen. Thus, you can take a central role in bringing the motorcycle industry into the new - and much more environmentally focused - age. Together, we develop and grow the biker market. Read more: sbs.dk/green

    Support your rider community with the best braking pads, rotors, and clutch kits and become SBS dealership/retailer.

    Contact Christel Munk Pedersen for more information.

    Christel Munk Pedersen
    Christel Munk Pedersen
    Sales Director / CSO
  • SBS LAUNCHES A NEW ATV/UTV PROGRAM WITH PSI

    In Q1 2021, SBS Friction is launching a full-range UTV front and rear program with PSI.

    • Ultimate upgrade compound for ATVs and UTVs
    • State-of-the-art conductive sintered EVO compound formulated for a strong initial bite to give instant brake feeling, easy modulation, and powerful in-stop performance
    • Fade free, consistent, and reliable performance under extreme conditions and throughout brake pad lifetime
    • NRS Technology secures a mechanical and indestructible bonding of the compound.