Visit us at AIMExpo to learn about Engine Ice.
Engine Ice has earned its place as the #1 coolant in the powersports industry* by doing one thing exceptionally well—delivering consistent, real-world performance where it matters most. Whether it’s on the track, in the woods, out in the dunes, or navigating tight technical terrain, riders trust Engine Ice to keep temperatures under control and engines performing at their best.
For more than 20 years, Engine Ice has been engineered specifically for the demands of powersports. This isn’t a one-size-fits-all automotive coolant repackaged for bikes—it’s a purpose-built solution designed for high-revving engines, extreme conditions, and riders who push their machines to the limit. Featuring a propylene glycol-based formula, Engine Ice offers excellent heat transfer, reduced operating temperatures, and added protection against boil-over, corrosion, and wear. It’s pre-mixed and ready to use, making it simple for dealers and riders alike—no guesswork, no mixing, just pour and ride.
From motocross and supercross to GNCC, road racing, and everything in between, Engine Ice has proven itself at every level of competition. Top professional racers rely on it when championships are on the line, but it’s just as trusted by privateers grinding it out every weekend and recreational riders who want reliability without compromise. Look around any paddock or staging area—you’ll see that distinctive blue coolant in radiators across the board. That kind of presence doesn’t happen by accident—it’s built on performance, consistency, and trust earned over decades.
But Engine Ice is more than just a coolant—it’s a complete cooling system solution. Our expanding product line includes specialized formulations for motorcycles, ATVs/UTVs, snowmobiles, and even high-performance automotive applications. Products like our glycol-free performance coolant and our Flush & Clean system treatment are designed to work together to maximize efficiency, remove buildup, and extend the life of your machine. It’s a full-system approach that helps riders get the most out of every ride.
For dealers, Engine Ice brings more than just a top-selling product to the shelf. We’re committed to supporting our partners with strong brand recognition, proven demand, and ongoing marketing support that helps drive traffic and sales. From in-store presence to digital campaigns and grassroots racing involvement, we’re constantly working to keep Engine Ice top-of-mind with riders. Our long-standing reputation as the premier coolant in powersports makes it an easy recommendation at the counter—and a product customers come back for again and again.
At the end of the day, riders want confidence. Confidence that their machine will stay cool under pressure. Confidence that the product they’re using is trusted by the best in the sport. And confidence that they’re choosing a brand with a proven track record. That’s exactly what Engine Ice delivers.
If you’re ready to see the difference for yourself, make sure to stop by and spend a few minutes with us. Learn more about our full lineup of products, the support we provide to dealerships and partners, and why Engine Ice continues to set the standard as the premier coolant in the powersports industry. We’d love to connect, talk riding, and help you find the right solution to keep things running cool.
*Based on reader surveys and industry recognition.
Brands: Engine Ice, Ice Water