404. Diversifying Lines of Business Into Private Duty

  • Room: Chicago 8-10
Monday, August 02, 2021: 4:05 PM - 4:55 PM
Education Credits:Course Level: Intermediate; 1 Accounting CPEs (NASBA/BMO); 1 Nursing CNEs contact hours


Stan Massey
Partner; Chief Strategy Officer
Transcend Strategy Group
Stephanie Johnston MBA
President and Chief Executive Officer
Transcend Strategy Group


The term “Private Duty” covers a range of services that includes self-paid professional and paraprofessional care, Medicaid Waiver programs, and other innovative arrangements outside the traditional Medicare benefit. While these “adjacent” services may be attractive to home health and hospice organizations, they are distinctly different service lines that require specific considerations in terms of feasibility and critical success factors. This session will help organizations determine whether and how they might move forward with exploring expansion into a new service line.


Learning Objectives

• Identify the range of Private Duty opportunities that might be considered by home health and hospice organizations
• Outline key elements of a feasibility study to project private duty volumes and financial performance
• Specify critical success factors that may differ from traditional Medicare service lines


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