Grass Roots Marketing Initiatives that Work: Won't Cost You a Dime

  • Room: 263/264
  • Session Number: 505
Monday, October 24, 2022: 4:30 PM - 5:30 PM

Speaker(s)

Faculty
Sean McHale CSA
Vice President
Saint Michael's Home Care

Description

The growth of internet-based marketing has caused some home care providers to lose sight of the need to personalize their marketing efforts. Patients/clients receiving care at home are typically accustomed to receiving high-level service, and they want to maintain a personal relationship with the agency providing the care. Home care agencies need to adopt marketing strategies at the grassroots level, and this presentation explains how to leverage community-based initiatives that will plant the seed for future growth. The best part is that grassroots programs are usually free or very inexpensive as you only have to invest your time! The presentation will help you plan out how to identify these community targets, develop a strategy, implement the initiative, and continue to plant the seed for future growth.

Topic(s)

Methodology

Course Level: Intermediate; 1.2 Accounting CPEs (NASBA/BMO) 1 Nursing CNEs contact hours

Learning Outcomes

1. Change the perception of what marketing is in the Home Care industry, and ensure there are many
low- cost marketing initiatives that Home Care business can engage in that can produce serious
results. Many owners simply look at social media and other on-line programs as their
ONLY marketing strategy, which is a recipe for disaster.
2. Lay out several different specific grass roots marketing initiatives that are proven to work and
execute. A solid grass-roots marketing campaign is much more valuable if the owner is willing to
pay the price of their time.
3. Answer any questions about these strategies and teach them how to track the success of these
programs, which is critical in any marketing initiative.

Handout(s)

Sponsored by

Calian