MOJO Sports

12211 Washington Blvd., Suite 102
Los Angeles,  CA  90066

United States
310-995-0640
http://www.mojo.sport

• Booth: 2915

MOJO is an award-winning app that provides practice plans for coaches, communications for teams, and one-of-a-kind sports experiences for kids. MOJO is an official partner of the NBA, MLB, NFL Flag, FC Barcelona, US Youth Soccer, and more.

 Press Releases

• MOJO Named One of World's Most Innovative Companies For 2023 (Sep 25, 2023)

  LOS ANGELES, California (March 2, 2023) – MOJO Sports has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023.

  This year’s list highlights the businesses at the forefront of their respective industries, paving the way for the innovations of tomorrow. These companies are setting the standard with some of the greatest accomplishments of the modern world.

  “MOJO is honored and humbled to be recognized as one of the world’s most innovative sports companies,” said Ben Sherwood, MOJO CEO and founder. “It’s a privilege to be on the side of the coaches and parents who power youth sports, a $19.2 billion industry. Our mission is to put the best, most innovative technology in their hands and to transform youth sports from the grassroots up.”

  MOJO is a platform that revolutionizes youth sports by bringing together world-class media, simplified team management tools and cutting-edge games-based technology to make sports more fun for everyone — one kid, one coach, one family at a time.

  Two of MOJO’s latest innovations — MOJO Player Cards and FanZone — work together to create the ultimate home to an unforgettable season of youth sports — with the ability to keep score, track player statistics and capture and share not-to-miss moments that families talk about for years to come.

  By making it easy to coach, plan and be a child’s #1 fan, MOJO is reimagining the entire experience for 25 million families in the US, and 500 million worldwide, with kids who play sports. 

  Fast Company’s editors and writers sought out the companies making the biggest strides around the globe. They also judged nominations received through their application process.

  The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides a firsthand look at the inspiring and innovative efforts of companies across all sectors of the economy.

  “This year’s list compiles some of the most cutting-edge groundbreakers who are changing our world every single day,” said Fast Company editor-in-chief Brendan Vaughan. “Everyone on this list does something completely, uniquely different, yet, they all have one thing in common: innovation.” 

  Fast Company’s Most Innovative Companies issue (March/April 2023) is available online here, as well as in-app form via iTunes, and on newsstands beginning March 14. 

  ABOUT MOJO
  MOJO’s on a mission to provide the best youth sports technology, content, and experiences to coaches, families, and players worldwide. MOJO offers a robust digital platform featuring world-class coaching resources, intuitive team management tools, and a supercharged fan experience. MOJO also supports leagues with a playing experience platform that facilitates coach recruitment and training, organization-wide communication, and player retention. MOJO supports more than 5 million families across 25,000 organizations, and partners with MLB, the NBA, MLS, NFL FLAG, FC Barcelona, and more. For more information, visit www.mojo.sport. 

  ABOUT FAST COMPANY
  Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.

• NBA and MOJO Announce Partnership To Supercharge Youth Basketball Participation (Sep 25, 2023)

  LOS ANGELES, CA, October 26, 2021 — MOJO, the award-winning youth sports app, today announced a partnership with the Jr. NBA, the official youth basketball participation program of the NBA and WNBA, that will bring a wide range of coaching resources and instructional basketball content to youth sports coaches, parents and athletes across the U.S. through the MOJO app.

  The MOJO app will provide users with comprehensive video resources including basketball exercises, games and practice plans developed in collaboration with the Jr. NBA that coaches and parents can use for youth teams of all ages. The content features coaches and youth players demonstrating more than 120 activities that can be replicated in a practice environment or at home, in addition to a variety of games and exercises to help advance on-court development.

  The first series of content was produced at Golden 1 Center, the home arena of the Sacramento Kings, and is now available on the MOJO app.

  “We’re honored to work with the NBA, WNBA, and Jr. NBA to bring impactful basketball development programming to families across the country,” said Ben Sherwood, founder and CEO of MOJO, and former co-chair of the Disney Media Networks, who has coached his two sons in a variety of sports over the last 12 years. “More than 82 percent of coaches who use the MOJO app say it makes coaching easy, stress-free and enjoyable. Every family deserves the best in youth sports, and we are incredibly excited to help every player receive opportunities to grow and fall in love with the game.”

  “We are excited to partner with MOJO to ensure that youth coaches and parents have the resources they need to help young players learn and enjoy the benefits of participating in sports at the grassroots level,” said NBA Associate Vice President, Youth Basketball Development Team Leader Adam Harper. “Knowing that coaches play a critical role in fostering a positive youth sports experience and helping young people develop as players and leaders, we look forward to providing this new tool to coaches and parents to help enhance the development of youth players nationwide.”

  After launching in February 2021, MOJO is rapidly building a community of parent-coaches of the largest pool of players in the world – kids aged 13 and under. MOJO builds high quality practices in seconds at the tap of a screen, customized to age
  and skill level. To level the playing field, the app is free to all parent-coaches, while at-home training is available for either a $9.99 monthly or $59.99 annual subscription. As part of a commitment to leveling the playing field and increasing access to
  basketball development resources for families of all socio-economic backgrounds, MOJO and the Jr. NBA will work together to distribute $250,000 worth of at-home subscriptions to families across the country free of charge.

  The Jr. NBA partnership marks MOJO’s entry into its third sport after a fall season that saw more than 200,000 parents and coaches engage in MOJO content for soccer and flag football. The expansion into basketball also marks the movement of MOJO into an additional season of youth sports separate from the traditional fall-spring cycle of
  soccer and flag football.

  The MOJO app is available on iOS and Android platforms. To learn more about MOJO, visit mojo.sport or follow MOJO on social media via Facebook, Twitter, Instagram, YouTube and LinkedIn.

  Link to Jr. NBA Announcement

• Why the NBA, Nike, and MOJO Are This Year's Brands That Matter in Sports (Sep 25, 2023)

  How these 3 brands are shaping sports right now, from pro hoops to after-school soccer

  Across age and skill levels, the services and marketing from these companies reflect the importance of sports in our lives.

  Sports—whether it’s youth soccer games or the National Basketball Association—play a big role in the cultural zeitgeist, empowering some sports leagues and companies to make a true difference beyond the game. But the communication of that message relies on strong branding and strategic partnerships. For instance, Nike featured Megan Thee Stallion in its “New Hotties” campaign in September 2021, using “Thee Hottie Handbook” to promote Nike Training Club workouts and general mindfulness. 

  Some new organizations built a following this year through finding and filling a need. The team at Mojo, for instance, stepped in to support coaches of youth sports, after the pandemic devastated sports programs. Others, like the NBA, have a decades-long history, but used this year to bolster their initiatives in struggling communities and small businesses, to name a few of their efforts. 

  These three brands being honored in Brands That Matter’s 2022 Sports category are showing athletes of all ages what winning looks like.  

  MOJO

  The team at Mojo—a free, all-in-one youth sports app that is geared toward coaches—believes that coaches have the power to instill the love of a sport in kids, or turn them away completely, but most grassroots coaches are volunteers and few receive any training. Mojo provides practice planning, team management, and communication tools for these coaches. The pandemic upset youth sports, but since launching in February 2021, Mojo has helped 3 million kids and families. Even more, the brand has given the equivalent of $15 million in premium subscriptions to organizations like Boys & Girls Clubs.  

  NATIONAL BASKETBALL ASSOCIATION  

  The NBA celebrated 75 seasons with a wide range of brand campaigns and efforts. This year, the league partnered with Kaiser Permanente to create over 50 new Live, Learn or Play centers in addition to projects like repairing homes and a basketball court in New Orleans after Hurricane Ida. In October, they also worked with LegalZoom to launch “Fast Break for Small Business” that awarded grants and services to thousands of small businesses. In 2022, the league also launched the NBA HBCU Fellowship Program. Marking the league’s 75th anniversary, “NBA Lane,” a season-long marketing campaign, shared fans’ favorite memories.  

  NIKE  

  Nike is working to strengthen their relationship with women athletes through a number of efforts. This year, they signed their first NIL athlete partnership with Reilyn Turner, UCLA women’s soccer forward. In 2021, Nike debuted its first collection from the design apprenticeship program, Nike x Serena Williams Design Crew. In addition, Nike is continuing its investments with its Black Community Commitment, announcing $7.75 million in BCC investments in February 2022. To promote their efforts and further their initiatives, Nike partnered with women like Naomi Osaka and Megan Thee Stallion.  

  This article is part of Fast Company’s 2022 Brands That Matter awards. Explore the full list of brands whose success has come from embodying their purpose in a way that resonates with their customers.

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