DAFNI Hair Products

Parsippany,  NJ 
United States
  • Booth: 41455

DAFNI was founded in 2015 by Sharon Rabi and her father, a senior engineer, after 3 years of R&D in their home basement.

In 2012, Sharon Rabi, a recent graduate in electrical engineering and physics, received a very short, unflattering haircut. Reluctantly, she bought a straightener and could not believe how incredibly hard and inefficient it was to use.

When Sharon and her father learned that the flat iron was patented in 1909, their curiosity ignited. After 3 years of research, failed experiments, and optimization, they developed the world’s first and only patented hair straightening brush, named after Sharon’s younger sister, DAFNI.

They launched the brush in September 2015 when a simple demo video Sharon made gained 120 million views organically. DAFNI has sold hundreds of thousands of units instantly and is successfully sold in 16 countries without any exterior investment.

Today Sharon is transforming business and technology as one of Forbes Israel’s 30 Under 30

 Press Releases


  • DAFNI go
    The DAFNI go features a compact, lightweight design for ultimate portability. DAFNI go allows you to achieve a salon-quality look in just a few minutes while you are on the go....

  • The bristles include a scalp-protecting, spring mechanism and provide extensive reach from the root of the hair to the ends. DAFNI go has five times the surface area of a traditional flat iron, plus Smart 3D technology that enables uniform heat distribution while brushing.

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