• Booth: 16087

VALERA Swiss Hair Specialists

Since 1955 VALERA has been producing hair care equipment. Our constant focus is the health and appearance of the hair and therefore the person’s image and wellbeing.
VALERA means Hair Specialists: VALERA deals exclusively with hair care appliances and therefore has a specific competence about hair that other non-specialized brands of electrical appliances cannot have.
VALERA is Professional: VALERA’s know-how has always been based on close collaboration with the professional world of hairdressers, who are the specialists in hair care and styling.
VALERA, a Swiss brand: VALERA benefits from the solid reputation of the MADE IN SWITZERLAND claim. Swiss image communicates values like quality, precision, reliability, competence, respect for health and environment, exclusivity.
In-House production: VALERA manufactures all hairdryers, the hair straighteners Swiss'X and the mani/pedicure appliances in Switzerland. Valera pursues its strategy to extend its own production in Switzerland.

Brands: VALERA

 Press Releases

  • Valera Salon Exclusive – professional equipment as individual as the hair stylists themselves. The new colors of the Unlimited Pro and Master Pro hairdryers take individuality a step further. There’s now some enticing competition for the classic Black with soft-touch finish, as we add Rose Gold and Pearl White to the mix. For even more inspiration in creative hairstyling!

    With three color variants, Salon Exclusive expresses individuality. Black is both a classic and a trendsetter, Rose Gold brings a touch of romance into styling, Pearl White is pure, cool, and understated.

    The new Valera Salon Exclusive catalogue – for selected distribution channels in the hairdressing sector – introduces a selection of handcrafted professional equipment: seven hairdryer models, a set of straighteners and clippers. Top tools for the highest demands in performance, quality, and reliability. From design to component selection, from assembly to final inspection – every step of the way is overseen by our most experienced Valera Masters Team specialists.

    To find out more about the expertise behind our Valera Salon Exclusive range, visit our special new landing page

    Valera Salon Exclusive is the salon-exclusive range from Valera, Swiss Hair Specialists since 1955. A range of tools as individual as the stylists themselves.


  • UnlimitedPro 5000 Rose Gold
    The hairdryer without limits - now in new alluring colors<br /><br />UnlimitedPro 5000 is the ultra-durable, extremely powerful professional hairdryer with ENDURO Brushless Digital BLDC Motor....

  • UnlimitedPro 5000 Rose Gold

    The ultra-durable, extremely powerful professional hairdryer

    • ENDURO Brushless Digital BLDC Motor

    • Ions generator

    • Smart Airflow Technology

    • SuperFlex cord 10 ft. (3 m) with ROTOCORD

    • THERMO-CONTROL ripple wire heating element

    • 6 air flow/temperature settings

    • Cold air button INSTANT COLD

    • Removable metallic filter

    • 2 professional ultra-slim concentrator nozzles:

    TOUCH ME cool nozzle 2.95 in. (7,5 cm), standard nozzle 2.36 in. (6 cm)

    • Deluxe organizer case

    • Weight without cord 1.09 lb. (495 g)

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