BYS is a privately owned, family operated, 100% Australian subsidiary of GFA (Aust) Pty Ltd. The BYS brand represents one of the most exciting ranges of cosmetics in the world today with consumer loyalty growing rapidly. Not only is our product range creative with innovative developments its establishment as one of the fastest growing cosmetic brands both within Australia and globally is testimony to its exceptional quality and value for money. Designed and developed in Melbourne Australia and exported world-wide, BYS satisfies every type of women with product that does not just follow current trends, it helps create them. With a strong emphasis on fun and fashion BYS continues to fill the void for innovative, good quality and great value cosmetics that everyone can afford, proving that it is possible to produce world-class cosmetics without exorbitant price tags. We are focused on new product development, packaging and design and we are not afraid to play with colour.