CHESTERFIELD, Mo. -- Aug. 12, 2021 -- Most pet parents want to nourish their pets with nutritionally packed ingredients to support overall health, just like they would for themselves. Take kombucha: the good for you bacteria-colony-infused drink has exploded in popularity in recent years, largely due to the growing awareness that gut health can influence as much as 80% of a person's immune system. The same holds true for pets, which is why Solid Gold, the first holistic pet food brand, just launched Solid Gold® NutrientBoost™, a premium line of delicious recipes created specifically to improve gut health in cats and dogs, powered by a surprising source of nutrients: plasma. This innovative ingredient supports pets’ immune health and supports nutrient absorption.
Solid Gold plans to highlight the new product at SuperZoo, a key pet industry event. Solid Gold will exhibit from Aug. 16-19 at booth #3713 at Mandalay Bay in Las Vegas, Nev. Attendees are invited to stop by the booth on Wednesday starting at 10AM for a free sample of GT’s Synergy Trilogy Kombucha to boost human gut health while learning about the plasma-powered benefits of NutrientBoost™ for pets’ gut health. NutrientBoost™ samples for attendees’ pets will also be available as supplies last. In addition to the samples available on Wednesday, attendees are encouraged to stop by the booth throughout the event to ask any questions and learn more about this innovative new product line.
Solid Gold® NutrientBoost™ is launching with three dog kibble recipes in lamb, beef and chicken flavors, and a cat recipe in lamb. Meal toppers are also available for both cats and dogs, so owners who don't want to switch established diets can add a little extra healthy goodness to their pet's favorite dishes.
So why plasma?
Plasma is naturally found in all meat, so dogs and cats have been consuming it for centuries. It is a natural, nutrient-rich liquid that actively support better nutrient absorption and offer a wealth of gut health benefits for both dogs and cats, including:
- Nutrition: Each bite of these tasty formulas is packed with vital proteins full of minerals, antibodies and 18 amino acids.
- Digestibility: proven to improve the digestibility of food in both dogs and cats, increasing their overall nutrient absorption and utilization
- Immunity: packed full of minerals, amino acids, and antibodies which support the intestinal immune system against harmful bacteria while enhancing the body's immune response to potential food-borne threats
- Palatability: known to stimulate appetite and increase food consumption in both dogs and cats
"Plasma sounds like the last thing you want for dinner," says Leasa Moltke, Manager of Nutrition and Regulatory Affairs, Solid Gold. "But to dogs and cats, it's a giant leap forward in their daily nutrition and gut health. Added to traditional pet food, plasma becomes a superior source of protein providing minerals, antibodies and amino acids to your pet's diet. Plus, it's delicious—at least to our pets."
The launch comes at a time when there is an increased focus on pet health among Americans. According to a 2020 Survey of dog and cat owners, during the pandemic the U.S. saw a surge to 42 percent and 43 percent respectively of owners paying closer attention to their pet's health and wellness because of COVID-19. And national veterinary clinic chain, Banfield, reported a rise of half a million more pet visits in 2020 than the previous year. The Packaged Facts survey also reveals top pet owner concerns: 23% of dog, and 24% of cat owners admit to being "especially concerned" about their pet's anxiety and stress levels, while 20% and 21% respectively cite their pet's immune system health as a priority.
"As people start planning to go back to the office, it's not surprising that animal anxiety and stress show up as top concerns for pet owners as they think about leaving their furry friends at home," adds Moltke. "But symptoms like anxiety, stress, low energy, excessive scratching and shedding may also be signs of poor gut health—so helping your pet feel better during this transitional time might end up being as easy as switching them to a better diet."
Solid Gold NutrientBoost™ is available online at solidgoldpet.com, Chewys.com, Amazon, Petco and PetSmart, and select independent pet retailers nationwide. For more information about Solid Gold Pet and updates on new product offerings, visit solidgoldpet.com or follow the brand on Facebook (@SolidGoldPet), Instagram (@solidgoldpets) and Twitter (@SolidGoldPets).
About Solid Gold Pet
Solid Gold Pet was founded on the simple belief that every pet deserves the longest, happiest life possible and that quality nutrition is the foundation to achieving this. As America's first holistic pet food brand, Solid Gold delivers more than 40 years of nutritional expertise for dogs and cats. Our holistic recipes carefully balance nutrient-dense Superfoods with high-quality proteins to provide transformative lifelong health for your pet. From food to treats to wellness supplements, Solid Gold can help your pet live life to the fullest.
 Packaged Facts' November-December 2020 Survey of Pet Owners