SodaPup's new enrichment lickmats ("emats") solve several problems with existing products, namely that existing products are too thin, too floppy, too fragile, too plain, and too fast for dogs to lick. SodaPup's emats are 50% heavier, more durable, more rigid and easy to handle, more fun and interesting, and most importantly will increase licking time 300-400% due to the complex patterns on the emat.