FOR IMMEDIATE RELEASE:
August 2, 2021
PR Coordinator, AITB
Asleep in the Boat to Exhibit The Walker Vest at SuperZoo 2021
The AITB Walker Vest (patented) will be offered at wholesale and is entered as part of
SuperZoo 2021’s New Product Showcase!
HOUSTON, TX (August 2, 2021)—AITB, the creator of the Walker Vest, a product that simplifies walks
with your 4-legged friends, is excited to be an exhibitor at SuperZoo 2021, the industry’s only in-person
pet retail event in North America, taking place August 17-19 at Mandalay Bay in Las Vegas. SuperZoo
helps pet industry professionals refine their retail strategies, master the latest grooming techniques and
stay ahead of animal wellness trends. AITB will be offering wholesale the patented Walker Vest in a
multitude of different colors along with other dog walking Essentials like reflective leashes, scented
poop bags with handles, and caps. The AITB Walker Vest will be featured at the SuperZoo New
Product Showcase and at booth #4975.
“It’s our first time at SuperZoo and as this event brings the entire pet industry together, we’re excited to
be there and see what everyone has to offer,” said Vicki Lynn, Founder. We’re also excited to introduce
the AITB Walker Vest which gives you the option to walk your dog “hands free” and provides a place to
stow everything you might need on a dog walk.
The AITB Walker Vest started out as a passion project for the Founder who has been a two-dog family
for years. Having taken up walking for WAG, Vicki Lynn noticed how much juggling she was doing on
her dog walks — phone, keys, license, treats, poop bags, water - not to mention the dogs... she needed
her hands free! The AITB Walker Vest is a patented design with an extra-sturdy belting system (patent
pending) and pocket features providing convenience for dog walkers, as well as for anyone needing a
place to put things on a walk or hike.
“We are excited to welcome AITB to SuperZoo this August in Las Vegas,” said Vic Mason, President of
WPA. “This year, it’s more important than ever to bring the pet retail community together after nearly
two years without reconvening. We look forward to providing all of our attendees, exhibitors and
sponsors with safe, in-person experiences to discover the latest products and innovations, collaborate
with like-minded professionals and access expert-led education sessions.”
SuperZoo connects pet industry retailers and buyers to products, education, networking and more. As
the most anticipated industry event of the year, pet industry professionals can explore everything that’s
happening in the industry, from the latest pet products to grooming techniques. For more information
and to register, visit https://www.superzoo.org/registration and connect with SuperZoo online on Twitter,
Facebook, Instagram and LinkedIn.
For more information, visit www.aitbstore.com, follow the company on Instagram and connect with AITB
and the team at booth #4975 at SuperZoo 2021.
About Asleep in the Boat
AITB, Asleep in the Boat, is an online store focused on the design and development of innovative and
inspiring products for people and their pets. Simplifying outdoor adventures with your pups is our goal.
The AITB Walker Vest, a patented product, is at the intersection of fashion and utility, allowing you to
look sharp and store your equipment while you walk your pups hands-free. Our accessories and
supporting products work alongside our amazing vest to create a carefree dog-walking experience,
helping you stay “Asleep In The Boat!”
SuperZoo boasts the most buyer participation of any trade show for the pet retail industry in North
America. SuperZoo provides pet retail and industry professionals with leading-edge education and
access to the most comprehensive array of market-ready products for a hands-on experience for
retailers to competitively differentiate themselves. For the ninth consecutive year, SuperZoo has grown
in exhibitor space and square footage and has been listed among Trade Show Executive’s “Gold 100”
trade events since 2014. Produced by World Pet Association (WPA), the show attracts retailers, product
suppliers and service providers at this must-attend annual event.
For more information:
About World Pet Association
Founded in 1950, World Pet Association (WPA) is the pet industry’s oldest nonprofit organization.
Based in Southern California, WPA coordinates industry-defining trade shows—SuperZoo, Atlanta Pet
Fair & Conference and other popular annual events such as America’s Family Pet Expo, a consumer
pet and pet product expo. Most recently, WPA has launched WPA365, an online pet community offering
the opportunity for retailers and manufacturers to connect 365 days per year. Through WPA’s Good
Works program, proceeds from these events are funneled back into key industry organizations and
nonprofits with the goal of making it easier for pet industry professionals to do business. WPA’s mission
is to support the business needs of pet retailers and to promote responsible growth and development of
the pet industry by providing thought leadership on consumer and legislative issues; lead efforts in the
public sector to inform consumers and ensure safe, healthy lifestyles for all animals; and provide
business resources, education, content and services to ensure pet product retailers have the support
they need to be competitive.
For more information about WPA, its industry events, WPA365 or to
become a member, visit www.worldpetassociation.org.