Pure and Natural Pet

Norwalk,  CT 
United States
  • Booth: 6530

​Pure and Natural Pet is clean & organic. Our award-winning, cruelty-free products are free of harmful ingredients. It's the healthy choice for the care of your pets. It's non-toxic and causes no harm to humans, animals or the environment. We specialize in USDA Certified Organic Grooming & Wellness products that are USA made.

Brands: Pure and Natural Pet - organic pet wellness for specialty pet retail and on-line consumer sales. Pro-Coat Grooming - for groomers and retailers with self wash stations.


  • Pure and Natural Pet - new products
    8 new, or new & improved SKU's, from Pure and Natural Pet in organic and natural, canine grooming and wellness products....

  • Pure and Natural Pet® is pleased to announce the launch of several new and improved products to their award-winning line of grooming and health essentials at SuperZoo Booth # 6530, Hall E near the New Product Showcase.

    New products include:

    2-in-1 Fragrance-Free Hypoallergenic Organic Shampoo & Conditioner  - With no scent or odor, this is a great option for allergy-sensitive dogs and their owners.  It is extremely gentle and made with natural and organic ingredients.

    2-in-1 Bright White Shampoo & Conditioner  - Make white coats, whiter and colored coats-crisper.  Our rich lather deep cleans dirt and residue, leaving your dog’s coat clean, silky and smooth.

    3-in-1 Shed Control Shampoo & Conditioner  - Cleans, conditions and reduces excess shedding with an invogirating Sweet Orange and Coconut. Omegga 3 Fatty Acids aid in loosening the under coat. 

    Between Bath Freshener-Lime Verbena scent  - Our in-between Bath Freshener extends bath time with, now available in a refreshing Lime Verbena scent.

    Wipes-Unscented  - Our popular wipes are now available in an unscented variety. The wipes are biodegradable and come in a new flat pack with a shell, to keep the moisture in, longer.  They are made in the USA.  Double the number of wipes, for the same great price.

    Paw Rescue and Nose Rescue - We have made improvements in the packaging of these 2 popular products.  They now come in a convenient, easy to apply, roll-on container. These organic products are still made with the same healing and therapeutic ingredients we have always used. 

    Anit-Itch Spray for Bites, Allergies & Hot Spots - Our Certified Organic Itch Relief Treatment features USDA Organic Golden Jojoba Oil. It is great at calming insect bites and provides instant relief for wet eczema, acute pyoderma and hot spots. Relieves, soothes and heals raw painful patches. Simply spray on skin and leave on for lasting soothing comfort and relief.

  • Pro Coat Grooming - by Pure and Natural Pet
    Our natural shampoos are specifically formulated to quickly rinse and not clog machines so you can groom as many clients as possible, without sacrificing quality and pet safety. Developed for groomers from a brand you trust....

  • Pro-Coat Grooming by Pure and Natural Pet® is your full-service for grooming solutions, at SuperZoo Booth # 6530, Hall E, near the New Product Showcase. 

    New for SuperZoo are our 8 oz. mini shampoos, Facicals and Conditioner. Perfect for at athome and Curbside Grooming Program.

    Our products are designed specifically for mobile groomers and the professional in the salon. All products are eco-friendly and have been tested with groomers that are part of our development process. Through product experimentation, comprehensive trials and invaluable feedback, we created products that extend beyond the front of the store. Our natural shampoos are specifically formulated to quickly rinse and not clog machines so you can groom as many clients as possible, without sacrificing quality and pet safety. From Quick Drying Sprays that wick away moisture, Brilliant White Shampoos that enhance coats, time-saving 4-in-1 Shampoos, Shed Control Shampoos, Exfoliating Scrubs and Spritzers for that extra burst of natural freshness; we have all of the products you need. We also know that grooming encompasses care for canines’ teeth, ears and paw pads – we have you covered from tip to tail. We approach every decision we make with care and concern for you and the pets you groom. Have your customers looking and feeling their best with Pro-Coat Grooming.