Pure Cravings

Pure Cravings is creating a new standard for pet food with our mission to protect cats from mercury.  From the makers of Safe Catch mercury-tested seafood for humans, Pure Cravings was developed as an innovative new product to solve the mercury problem in fish-based pet food using proprietary technology to hand-test 10,000 Tuna, Salmon, Sardines and Mackerel every day for levels of mercury, only approving fish containing 0.07 ppm or lower for inclusion in our recipes.

Mercury levels vary fish-by-fish. Two fish from the same school, of the same size can vary in mercury by 10X. Pure Cravings testing each and every fish/catch is the only way to guarantee the purity of the product our cats are eating.  There are currently no government standards for heavy metals in pet food; as a result, pet food can be up to 670 times higher in heavy metals than human food. 

In addition to a mercury guarantee that has never been offered in the pet industry, Pure Cravings is hand-packed with sustainably wild-caught fish and gently cooked to retain its naturally occurring omega fatty acids.  Our recipes are grain-free and use only non-GMO Ingredients. Visit us at Booth #4168 to learn more!