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Kent Pet Group

Muscatine,  IA 
United States
https://kentpetgroup.com/
  • Booth: 7139

Kent Pet Group is focused on building higher quality, better performing and more sustainable pet care products.  The end results are products that set new standards for how we care for pets.

Brands: World's Best Cat Litter®, Breeder Celect®, back 2 nature®


 Products

  • World's Best Cat Litter® NEW LOOK!
    The NEW World's Best Cat Litter® Visual Identity celebrates not only a new logo, but also an entirely new packaging design, and much more. The effort involved in depth consumer research that led to a completely reimagined look with a clean color palate....
     

  • New Look, Same Great Clump! World’s Best Cat Litter® partnered with New York-based brand design firm, Little Big Brands, for the brand redesign.  
    The launch of the new visual identity celebrates not only a new logo, but also an entirely new packaging design, and much more. The effort involved in depth consumer research that led to a completely reimagined look with a clean color palate.
    As the No. 1 natural and sustainable cat litter brand, it’s important to keep things fresh, which is why you’ll see softer formula colors and lighter tones to reflect the naturally safe promise of World's Best Cat Litter®. 
    Another new addition to the packaging design is the use of new cat imagery to reflect the brand’s approachability and extenuate the emotional connection with consumers and their cats. 
    Consumers can keep an eye out for the new look to hit shelves in 2024! 
  • World's Best Cat Litter® Poop Fighter™
    World's Best Cat Litter® Poop Fighter™ Maximum Odor Defense is the first natural & sustainable cat litter designed to eliminate poop stink with dual-action Botanical Blocker™ to neutralize poop & urine odors, leaving only a light lemongrass scent....
     

  • Introducing World's Best Cat Litter® Poop Fighter™ Maximum Odor Defense! (Smells Like Not-Poop!) 
    Poop Fighter™ Maximum Odor Defense is the first natural and sustainable cat litter designed to eliminate poop stink, not just mask it. 
    Whether it’s a #1 or a #2, the Botanical Blocker™ technology in Poop Fighter™ instantly blocks and neutralizes the stench of your cat’s “business” before it attacks your senses. It leaves only a light lemongrass scent and works even if your cat doesn’t bury the poop bombs. 
    Poop Fighter™ Maximum Odor Defense is the multiple cat litter that's 99% dust free, quick clumping with industry changing odor control and still is pet-, people- and planet-friendly. 
    Available in 8, 15 and 28 lb. bags, Poop Fighter™ is coming soon to retailers nationwide. 
  • World's Best Cat Litter® Good Habits®
    World's Best Cat Litter® Good Habits® makes sure that litter box issues never come between you and your best bud! Made from super-absorbent corn with a plant-based attractant to help your cat go in the box - EVERY TIME*....
     

  • Introducing World's Best Cat Litter® Good Habits®! 
    Cat not going in the box? Break their bad habits with the multiple-cat clumping litter that combines the long-lasting power of corn with natural, plant-based ingredients that naturally attract cats to the litter box. This formula is perfect for newly adopted cats, kittens, senior cats, or any fussy feline!
    Good Habits® was developed in partnership with pet behaviorists to address the most common reasons that cats reject litter. Good Habits® formula uses a natural, plant-based attractant to draw your cat to the box, outstanding odor control with no perfumes to prevent any offending odors, and a soft, pleasant texture for sensitive paws.
    Available in 8, 15 and 28 lb. bags, Good Habits® is coming soon to retailers nationwide. 
  • Breeder Celect® Cat Litter
    Celect better. Celect Ginger. Breeder Celect® is a highly absorbent natural cat litter that's made from 99% recycled paper, is free from harmful chemicals and additives and is now produced in the USA....
     

  • Highly Absorbent Cat Litter Upcycled from 99% Recycled Paper!
    Since being founded in Australia in 2007, Breeder Celect® has been providing homes with 99% recycled paper cat litter, that is free from harmful chemicals and additives. Founded in Australia, Breeder Celect® is highly absorbent with natural odor control, helping ensure your house smells clean and fresh. And because it's made from paper, water and air, it's soft and safe for both little and big paws. Look for Ginger on the pack. Celect better. Celect Ginger.
    Uniquely formulated - from paper to pellets. Breeder Celect® is upcycled from 99% recycled material and free from harmful chemicals and additives with low dust, natural odor control and high absorbency to keep your home fresh and clean.
    With new production in the USA for domestic retailers, 7 and 14 LB bags are coming soon to retailers nationwide!
  • back 2 nature® Small Animal Bedding
    Every little home needs back 2 nature®. back 2 nature®provides comfy and safe little homes for the smallest of pets through this small animal bedding and litter that's upcycled from 99% recycled paper and produced in the USA....
     

  • Small Animal Bedding & Litter Upcycled from 99% Recycled Paper!
    Since being founded in Australia in 2010, back 2 nature® has been providing comfy and safe little homes for our smallest of pets through small animal bedding & litter. For those that consider tiny pets a big part of their family, back 2 nature® is the small animal bedding that makes it easy to provide a healthy, comfortable, and clean environment with less eff­ort. Upcycled from 99% recyclable material, back 2 nature® is safe for pets, people, and the planet. 
    Uniquely formulated –
    from paper to pellets
    Unlike traditional wood chips, back 2 nature® uses a unique pelleting process to turn recycled paper into a naturally absorbent bedding that eliminates the odors, dust and messy cleanup.
    With new production in the USA for domestic retailers, 15 and 30L bags are coming soon to retailers nationwide!
  • EnTrust® Pet Foods
    SCIENCE BASED NUTRITION YOU CAN TRUST. EnTrust® pet foods offers a variety of complete and balanced formulas to meet your pet's specific nutritional needs. New and improved formulas now include Zinpro® ProPath®. We put trust in everything we do....
     

  • New and improved EnTrust pet foods deliver science based nutrition you can trust to get your pet off to a great start and help them stay healthy for a lifetime. 
    Always seeking to improve upon the lives of our pets, EnTrust® pet foods has undergone a major transformation with the addition of new Zinpro® ProPath®. Patented molecules use a unique metabolic pathway, leveraging the essential amino acid transport system in the GI tract, where they are absorbed, metabolized, and retained longer than other mineral sources. Produced in our own manufacturing plants here in the USA, each formula is made from high-quality ingredients and select concentrated meat protein sources, enriched with super foods, antioxidants and prebiotics to deliver key benefits including:
    • HEART HEALTH
    • MUSCLE GROWTH 
    • BRAIN DEVELOPMENT
    • IMMUNE SUPPORT 
    • DIGESTIVE HEALTH 
    • HIP & JOINT MOBILITY
    • SKIN, COAT, & PAW PAD INTEGRITY
    New eye-catching packaging and multiple sizes to appeal to any retail environment.
  • Native® Dog Food
    New and Improved Native® Performance Nutrition for Canine Athletes. Our high-protein, nutrient dense diets provide the concentrated energy necessary for your canine athlete to achieve optimal performance and excel at whatever they love to do....
     

  • Pushing the boundaries of our Native® Performance Nutrition Dog Food, we've made significant product improvements that will benefit your beloved canine athlete. Our new packaging tells the Native story and delivers a new look with a clear focus on your athlete as a true companion that performs at their peak in any endeavor. 
    • First ingredient real meat protein and high-quality fat sources help fuel metabolic needs and maintain lean muscle. Unlike other manufacturers, our first ingredient will maintain its #1 position after processing.
    • No Corn, Wheat, Soy or Meat By-Products 
    • Exclusive EnergyFIT™ system provides your dog the needed calories to excel. Formulated in six energy levels, with similar ingredients, that allow for a smoother digestive transition from one formula to another.
    • Antioxidant rich nutrients protect tissues and prevent unwanted inflammatory responses
    • Omega-3 & 6 fatty acids for joint health, mobility, and skin & coat

    Available now in 40, 20 & 4 lb sizes