First product line in a new design
sera presents the first highlight of the large-scale rebranding process that the company is currently undergoing and which encompasses the entire brand identity including the product portfolio. The Koi Professional range from sera, premium food for Koi, appears in a new, modern design that reflects the exclusive character of this food range. In addition, the revised design ensures an attractive, uniform shelf appearance, which offers the end consumer optimum orientation and makes purchase decisions easier.
But not only the packaging is new: as a part of the rebranding, the formulations of the food types have also been adapted so that they now – like all other sera foods – no longer contain any dyes nor preservatives. In addition, sera is expanding the Koi Professional range with Koi Professional Junior, a food that has been specially developed for the nutritional requirements of small Koi.