Jiminy’s refreshes its Training Treats packaging for 2024 and beyond! At the pouch top - in a nod to the 70’s - we’ve added a colorful band of 3 stripes. The stripes reflect that era’s sense of optimism and sunshine. It’s an optimism embodied by the environmental promise of Jiminy’s sustainable insect protein treats. The Jiminy’s logo on the front is bigger and bolder. Below the logo, text quickly identifies the treat – chewy or biscuit - along with the flavor. Alongside the front window, benefits are clearly listed. These unique benefits replace the ingredients list of previous pouches. Overall, the pouch front is an easier and cleaner read for the customer. On the pouch back, punchier, brighter graphics grab the eye. These graphics quickly convey the compelling stories of the treat and protein. With small text bunches stripped from the back, the overall impression is bolder and cleaner. Essential information for an essential treat!