Elementary Pet  

Coleman,  TX 
United States
https://innovativepetholdings.com

• Booth: 11370EB

Elementary Cold Pressed Pet Food is Simple, Authentic, Nutrition: Protein & Superfoods formulas create ultra healthy pet food, exceptional value, supreme sustainability, and true transparency. VISIT US: KIOSK 11370EB. Elementary is Cold Pressed (no heat), preserving nutrient integrity AND resources. We offer the benefits of fresh food in a convenient shelf stable option. No need for refrigeration, and no transport waste. Our added supplements – Collagen for joints and Natural Betaine for gut health – provide Benefits Beyond Food™, creating extra value for pets and their parents. Our nutrient dense nutrition means pet owners feed -30% less for the same nutritional value…”Feed Less/Waste Less™” is a theme our customers love. We are committed to Sustainability and Transparency (see our data on our Sustainability and Proof Positive pages at www.elementarypetfood.com). Our process uses -90% less energy, and produces -90% less CO2 emissions VS typical extruded pet food. Our unique Pouch3 package won the 2026 FPA Gold award for innovation and sustainability. This bag design is fully filled (we do not ship air), is 100% recyclable, offers better retailer space to sales metrics, minimizes storage space, and reduces waste (-30% to -50% less material VS typical bags). We OWN our facility, and we MAKE our food, which allows us to control our safety and process protocols. We are Innovative Pet Holdings, LLC and we are the “Innovation Factory for the Pet Food Industry.”

 Press Releases

• Elementary Pet Food Introduces Cold Pressed Dog Nutrition with No Heat, No (Jul 03, 2026)

  [Coleman, TX] - [05/19/26] Elementary Pet Food today announced the launch of its Cold Pressed dog food line, introducing a new approach to canine nutrition centered around preserving nutrient integrity through a no heat manufacturing process.

  Unlike traditional kibble, which is commonly produced using high temperatures, Elementary Pet Food uses ambient temperature processing with no heat at all, helping maintain the integrity of key nutrients and ingredients.

  “Most dog food is exposed to high heat during production,” said Founder and COO Jason Rokey. “We took a different approach that focuses on delivering authentic nutrition without unnecessary overprocessing.”

  The initial product line includes:

  • Chicken & Superfoods Recipe
  • Salmon & Superfoods Recipe

  Each formula includes collagen and natural betaine to support digestion, mobility, hydration, and overall wellness while delivering what the company calls “Benefits Beyond Food™.”

  In addition to nutrition, Elementary Pet Food is also focused on sustainability and packaging innovation. The company’s packaging recently received the Flexible Packaging Association Gold Award for innovation and sustainability design.

  Elementary Pet Food is available now at www.elementarypetfood.com.

• Elementary Pet Food Launches “Watson Challenge,” Letting Dogs Decide Wh (Jul 03, 2026)

  [Coleman, TX] - [05/26/26] Elementary Pet Food is inviting dog owners to put its product to the test through the Watson Challenge, a transparent feeding experience where dogs choose between their current food and Elementary Pet Food.

  Two bowls. One choice. No influence.

  The challenge was designed to demonstrate palatability and ingredient quality through real world feeding behavior rather than marketing claims alone.

  “Dogs don’t read labels,” said Founder and COO Jason Rokey. “They respond to what their bodies recognize. We wanted to let that speak for itself.”

  Participants can request a sample through the company website and are encouraged to share their dogs’ results online as part of the growing Watson Challenge community.

  Elementary Pet Food’s Cold Pressed recipes are produced using a no heat, ambient temperature process and include added collagen and natural betaine to support overall canine wellness.

  More information about the Watson Challenge is available at www.elementarypetfood.com.

• Elementary Pet Food Delivers Premium Dog Nutrition at Approximately $3 Per (Jul 03, 2026)

  [Coleman, TX] - [05/29/26] Elementary Pet Food is redefining premium pet nutrition by offering Cold Pressed dog food at a cost designed to be accessible for everyday pet owners.

  With an average feeding cost of approximately $2.50 to $3.00 per day for a medium sized dog, the company positions itself as a practical alternative to expensive fresh and raw feeding programs.

  “We don’t sell air,” said CEO Craig Grantham. “Our food is nutrient dense, so dogs require less volume while still receiving exceptional nutritional value.”

  Elementary Pet Food recently received the Flexible Packaging Association Gold Award for packaging innovation and sustainability. The company’s packaging is designed to be fully filled, recyclable, reusable, and more space efficient than many traditional pet food bags while also improving everyday storage convenience for consumers.

  The shelf stable formulas are produced using a no heat, ambient temperature process and include additional supplements such as collagen and natural betaine to support digestion, hydration, and mobility.

  The company describes this combined approach as delivering “Benefits Beyond Food™” through nutrition, convenience, sustainability, and value.

  More information is available at www.elementarypetfood.com.

• Elementary Pet Food Highlights No Heat Process as Key Differentiator in Dog (Jul 03, 2026)

  [Coleman, TX] - [06/02/26] Elementary Pet Food is helping bring attention to the growing conversation around how manufacturing methods can impact pet nutrition.

  While many traditional kibble products rely on high heat processing, Elementary Pet Food uses an ambient temperature Cold Pressed process that eliminates heat entirely during production.

  The company believes reducing unnecessary processing helps preserve ingredient integrity and maintain more of the nutritional value naturally found in the ingredients.

  “Nutrition should not be compromised during manufacturing,” said CEO Craig Grantham. “Our no heat process allows us to protect the integrity of what we put into every recipe.”

  Elementary Pet Food formulas include collagen and natural betaine to support hydration, digestion, mobility, and overall wellness.

  The company’s approach reflects a broader movement toward minimally processed nutrition and greater transparency in pet food manufacturing.

  More information is available at www.elementarypetfood.com.

• Elementary Pet Food Selected as Emerging Brand at SuperZoo 2026 (Jul 03, 2026)

  [Coleman, TX] - [06/09/26] Elementary Pet Food announced it will be featured as an Emerging Brand at SuperZoo 2026, one of North America’s largest pet industry trade shows.

  The Emerging Brands category highlights companies introducing innovative products and forward thinking ideas to the pet industry.

  During the event, Elementary Pet Food will showcase its Cold Pressed, no heat dog nutrition formulas along with its award winning sustainable packaging and its growing Watson Challenge consumer campaign.

  The company will also be featured in two locations within the New Product Showcase during the event.

  “Being recognized as an Emerging Brand is an exciting milestone for us,” said CEO Craig Grantham. “We look forward to connecting with retailers, distributors, industry professionals, and media partners at SuperZoo.”

  Company representatives will also be available for retail meetings and media interviews throughout the event.

  Attendees can learn more at www.elementarypetfood.com.

• Elementary Pet Food Encourages Simpler, More Transparent Approach to Dog Nu (Jul 03, 2026)

  [Coleman, TX] - [06/16/26] Elementary Pet Food is encouraging dog owners to rethink premium nutrition by simplifying the feeding experience without sacrificing quality.

  The company’s philosophy centers around reducing unnecessary processing while delivering nutrient dense nutrition in a convenient, shelf stable format.

  Elementary Pet Food believes premium feeding should not require freezer storage, complicated preparation, or premium level pricing.

  “What if better nutrition did not require complicated routines or exorbitant costs?” said CEO Craig Grantham. “We built Elementary Pet Food to provide authentic nutrition in a simpler and more practical way.”

  The company’s Cold Pressed recipes are produced using a no heat, ambient temperature process and include added collagen and natural betaine to support overall canine wellness.

  With a focus on transparency, convenience, sustainability, and ingredient integrity, Elementary Pet Food aims to make high quality nutrition more accessible for everyday dog owners.

  More information is available at www.elementarypetfood.com.

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