Salt Lake City, Utah. August 12, 2026, Gentle Wuff, a new dog gear brand, officially launched its debut Ready-Go collection: a fully integrated lineup of harnesses, leashes, collars, and accessories designed for dogs and their humans. Backed by 20 years of combined manufacturing and engineering experience, helping bring premium products to life. Gentle Wuff is designed for morning walks to mountain treks.
It started simply: why isn't adventure-ready gear design available for dog owners? Most harnesses twist. Leashes fray. Buckles give out on the last mile from the car. Gentle Wuff is on a mission to remove those frustrations, applying those same uncompromising tolerances to a signature line of dog gear.
"One question kept coming back to us: why doesn't dog gear work better? Gentle Wuff is the answer we need to build. We believe our best friends deserve the best gear," Tio Jung, CEO of Gentle Wuff, said.
The Ready-Go collection centers on the proprietary Simpatico System™, a modular design that lets each piece function independently or connect into a complete kit. Every component features reflective recycled nylon webbing for low-light visibility and the magnetic Fidlock® buckle, which locks in 1 second. No wrestling or second attempts. The debut collection launches in three colorways: Canyon, Coast, and Grove.
Ready-Go Harness - $85.00 USD | Ready-Go Collar - $40.00 USD | Ready-Go Leash - $55.00 USD
Ready-Go Quick Grip - $35.00 USD | Ready-Go Poo Pouch - $20.00 USD
Ready-Go Crossbody - $65.00 USD | Ready-Go Snack Sack - $45.00 USD
Later this year, Gentle Wuff will release an app for dog owners. It puts everything that matters about your companion in one place: daily route suggestions tailored to your dog's pace, real-time access to nearby dog-friendly spots, and vet scheduling that actually fits your life. Everything you need. One place to find it. The app will be available for download on iOS and Android.
Gentle Wuff gear is now available at gentlewuff.com.
About Gentle Wuff Gentle Wuff is a dog gear brand built on the belief that your dog deserves the same quality hardware used by the world's top outdoor brands. Every strap, buckle, and stitch exists to keep dogs and their humans moving further, longer, and safer together. For more information, visit gentlewuff.com.
Please direct any queries to:
press@wayb.com