FOR IMMEDIATE RELEASE
Las Vegas, NV – (August 2026) – Pet owners around the world are placing more weight than ever on evidence over adjectives - wanting to know not just that a food is premium, but what makes it so, and why. Rising veterinary costs and growing awareness of preventive nutrition have shifted pet owners everywhere toward brands that can point to real research behind their formulas.
Talentail, the Australian pet nutrition brand already trusted in Australia and several Asian markets, brings that same approach to the United States for the first time at SuperZoo this year (Booth #2515). Crafted in New Zealand from Australian and New Zealand ingredients, Talentail combines advanced manufacturing with a multi-year, peer-reviewed research partnership with the University of Melbourne, ranked among the world's top 20 (QS World University Rankings 2026).
“We’ve always believed pet owners deserve more than a marketing claim - they deserve to see the research behind it,” said Scott Franklyn, Co-Founder and CEO at Talentail, whose Basenji and Shiba Inu, Bosley and Momo, serve as the brand’s own in-house taste-testers. “That’s the standard we’ve held ourselves to in every market we’ve entered, and it’s the standard we’re bringing to the US.”
That approach has been validated well beyond the lab. In palatability trials conducted by Massey University, cats chose Talentail Ultimate New Zealand Chicken Baked Kibble over a leading North American brand at a ratio of 31:9. In Australian retail, the brand sees a 75-80% customer repeat purchase rate through its larger retail partners.
In China, Talentail became the first independent Australian pet food brand in more than seven years to obtain import certification, and has since won three consecutive Pet Fair Beijing awards.
Formulas Built on Global Standards for Functional Nutrition
Talentail's SuperZoo debut brings two new additions to its Ultimate range, each built on the brand's signature approach: functional nutrition anchored by Australian native Kakadu Plum and a peer-reviewed research partnership, formats designed for specific needs, and full transparency on where and how the food is made.
Talentail Ultimate New Zealand Duck Baked Kibble for Mini & Toy Breed Dogs was built for the specific physiology of small and toy breeds - faster metabolisms, dental sensitivity, joint fragility, and a tendency toward tear staining - rather than a scaled-down version of a large-breed formula. Crafted in New Zealand from free-range duck and backed by Australian science, it features an easily digestible alternative protein for dogs with sensitivities to more common proteins, targeted prebiotics and postbiotics for gut health, and a patented ingredient to help reduce tear staining around the eyes.
Talentail Ultimate New Zealand Chicken Velvety Mousse for Cats introduces a whipped texture rare in premium cat food - neither paté nor chunks in gravy - built on a true single-source foundation of pasture-raised New Zealand chicken, reducing potential triggers for sensitive cats. Its moisture-rich formulation also supports hydration and urinary tract health, addressing a common concern given how poorly cats drink on their own.
Both formulas are enriched with Kakadu Plum, an Australian native antioxidant superfruit backed by Talentail's ongoing research partnership with the University of Melbourne. Both are grain-free, with no fillers, artificial colors, or preservatives, and are formulated to meet AAFCO nutrient profiles.
A Global Track Record, Now Arriving in the US
In the US, Talentail plans to follow the same proven pathway it has used successfully in Asia: establishing regulatory groundwork, then e-commerce, then retail distribution. In every market it enters, Talentail builds a strong support system to help partners grow and thrive.
Reflecting its growing international profile, Talentail has won a Governor of Victoria Export Award in both 2024 and 2025, has been nominated again in 2026, and has been granted the right to use Australia's Nation Brand.
For more information, visit talentail.com.au.
About Talentail
Talentail is an award-winning Australian premium pet nutrition brand built on the philosophy of Science Through Nature®. Crafted in New Zealand and backed by Australian science, Talentail's functional ingredients - led by the Australian native Kakadu Plum - are studied and refined through a formal research partnership with the University of Melbourne.
Our approach centers on functional nutrition: identifying natural ingredients with well-documented bioactivity, then applying serious scientific rigor to unlock what they can actually do. Building on four years of initial research, Talentail is now developing an AI-driven ingredient screening model to accelerate functional nutrition discovery, moving beyond traditional multi-year research timelines.
Talentail is already established across Australia and key Asian markets and is now expanding into the United States, making research-led nutrition available to more pet parents across the world.
PRESS CONTACT: [media@talentail.com.au]