Better customer service
The Color Tester is a smart, user-friendly device designed to satisfy the ongoing quest for better service and engaging customer experience. Consumers can purchase 100 cc samples in full autonomy, reducing the waiting time and the need for an operator.
Promote sales
The Color Tester acts as a sales promoter and the samples produced act as liquid color cards, allowing consumers to assess the paint in the environment where it will be used, giving them confidence about the choice made. In this way, customers can assess not only the color, but also the quality of the product.
High-traffic locations
When placed in high traffic locations, such as shopping malls, the Color Tester acts as a sales promoter, directing new customers to the existing points of sale and increasing their sales of colored paint. It also promotes and increases the visibility of your brand outside traditional channel, acting as 1 square meter of daily advertisement.
E-commerce
The main barrier stopping customer from purchasing paint online, is the low confidence in choosing color through a screen, as there is not yet a reliable and standard way for visualizing it. Samples eliminate this barrier, allowing customers to test the color directly on their walls and then order online the quantity needed to finish the job, simply using the color code printed on each can.
Main features:
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Offer full color range in 1sqm
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Conversion rate from 20% to 40%
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Profile customers
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Stand out from competition
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Generate stores and online sales
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Eliminate color chips
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Minimum drop 1/3840 fl. oz. (0.0077cc)
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Produce up to 280 samples in full autonomy
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Dispense any color, including off-whites