Calderara di Reno, 
  • Booth: 2285

Disrupting products and solutions for the paint market!

Alfa offers a solution to disrupt the paint sector and eliminate the Tinting System in order to:

  • Reduce the use of TiO2 and colorants
  • Reduce SKUs and working capital
  • Optimize store inventory and logistics
  • Reduce cost of finished product
  • Optimize production in plant and in store
  • Increase product rotation
  • Increase product portfolio
  • Eliminate out of stock issuers
  • Decrease variability in sales
  • Among others....

Visit us at booth 2285 to find out more!


  • Color Tester
    Paint samples vending machine to produce samples just in time....

  • Better customer service

    The Color Tester is a smart, user-friendly device designed to satisfy the ongoing quest for better service and engaging customer experience. Consumers can purchase 100 cc samples in full autonomy, reducing the waiting time and the need for an operator.

    Promote sales

    The Color Tester acts as a sales promoter and the samples produced act as liquid color cards, allowing consumers to assess the paint in the environment where it will be used, giving them confidence about the choice made. In this way, customers can assess not only the color, but also the quality of the product.

    High-traffic locations

    When placed in high traffic locations, such as shopping malls, the Color Tester acts as a sales promoter, directing new customers to the existing points of sale and increasing their sales of colored paint. It also promotes and increases the visibility of your brand outside traditional channel, acting as 1 square meter of daily advertisement.


    The main barrier stopping customer from purchasing paint online, is the low confidence in choosing color through a screen, as there is not yet a reliable and standard way for visualizing it. Samples eliminate this barrier, allowing customers to test the color directly on their walls and then order online the quantity needed to finish the job, simply using the color code printed on each can.

    Main features:

    • Offer full color range in 1sqm
    • Conversion rate from 20% to 40%
    • Profile customers
    • Stand out from competition
    • Generate stores and online sales
    • Eliminate color chips
    • Minimum drop 1/3840 fl. oz. (0.0077cc)
    • Produce up to 280 samples in full autonomy
    • Dispense any color, including off-whites
  • Thor Tinting
    Thor dispense from 100 cc samples to 20 liters cans in 0.5sqm...

  • Main features:

    • No calibrations
    • No purges
    • No cleaning
    • No product dripping
    • No product drying
    • No product with air bubbles
    • No pumps wear and tear
    • Perfect accuracy and repeatability
    • Low maintenance costs
    • Dispense zero VOC, water and universal colorants
    • Up to 16 circuits for colorants
    • Up to 4 circuits for bases
    • Colorants minimum drop 1/3840 fl oz (0.0077cc)*
    • Bases minimum drop 1/768 fl oz (0.038 cc)*
    • Ability to produce from 100 cc samples and up to 20 l cans
    • No PC needed, any tablet or mobile can operate the unit
    • 100% colorants recirculation
    • Upper circuits sequential dispensing; bottom circuits simultaneous dispensing
  • Desk Tinting
    Smart Unit designed with 4.0 technologies to reduce TCO, suitable for medium-high productivity Points of Sale...

  • Main features:

    • Patented pump that does not require any calibrations
    • Dispensation of zero VOC, water and solvent based colorants
    • Up to 24 circuits for colorants
    • Colorants minimum drop 1/768 fl oz (0.038cc)*
    • Patented ultrasonic humidifier
    • Easy to interface with third party software
    • No PC needed. All tablets can operate with the Unit
    • Surface is part of the operator's working area
  • Color Lab
    Laboratory tool designed to produce color samples, starting from 100 cc...

  • Main features:

    • Minimum drop 0.0077cc (1/3840 fl oz)
    • Formulate any color starting from 100cc
    • Dispense bases, semifinished and colorants
    • 16 colorants  and up to 4 bases/semifinished
    • -90% waste compared to 1 liter formulation
    • Works with pre-filled and empty cans
    • Formulates in less than 1 min

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