Truth Initiative  

Washington,  DC 
United States
http://www.truthinitiative.org

• Booth: 234

Truth Initiative is a national public health organization that is inspiring lives free from smoking, vaping and nicotine and building a culture where all young people reject tobacco. In 2020, we are celebrating 20 years of saving lives and preventing millions of youth from smoking. Our impact has helped drive the teen smoking rate down from 23% in 2000 to an all-time low of 3.7% in 2019. The truth about tobacco and the tobacco industry are at the heart of our proven-effective and nationally recognized truth® public education campaign. truth has also recently taken on the youth epidemics of vaping and opioids. Our rigorous scientific research and policy studies, community and youth engagement programs supporting populations at high risk of using tobacco and innovation in tobacco dependence treatment, are also helping to end one of the most critical public health battles of our time. Based in Washington D.C., our organization, formerly known as the American Legacy Foundation, was established and funded through the 1998 Master Settlement Agreement between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more, visit truthinitiative.org.

 Videos

 Press Releases

• Depression Stick! is fake but vaping’s contribution to the youth mental health crisis is real (Sep 15, 2021)

  In its latest youth e-cigarette education effort, “It’s Messing with Our Heads,” truth created a fake vaping company called Depression Stick! to expose nicotine’s role as a contributor to the worsening youth mental health crisis.

  https://truthinitiative.org/research-resources/emerging-tobacco-products/depression-stick-fake-vapings-contribution-youth

• Report: Colliding Crises: Youth Mental Health and Nicotine Use (Oct 14, 2021)

  Many young people turn to nicotine to alleviate stress, anxiety, and depression, but it may be making them feel worse

  Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people. They are also linked in ways many may not realize, according to a body of peer-reviewed studies.

  https://truthinitiative.org/research-resources/emerging-tobacco-products/colliding-crises-youth-mental-health-and-nicotine-use

• How e-cigarette brands are trying to link vaping with mental health (Oct 14, 2021)

  The tobacco industry has long used themes of stress relief and relaxation to sell its products, a marketing strategy that many vape brands are now using with claims that their products are relaxing, calming, and a way to “stay sane.”

  https://truthinitiative.org/research-resources/emerging-tobacco-products/how-e-cigarette-brands-are-trying-link-vaping-mental

• Fact Sheet: Smokeless tobacco (Oct 14, 2021)

  Smokeless tobacco use has been stable since 2002. In 2015, 6 percent of high school students used smokeless tobacco in the past 30 days. There are four general types of smokeless tobacco available in the United States: chew, snuff, snus, and dissolvable tobacco.

  https://truthinitiative.org/research-resources/traditional-tobacco-products/smokeless-tobacco-facts-stats-and-regulations

• Fact Sheet: E-cigarettes (Oct 14, 2021)

  E-cigarettes or electronic nicotine delivery systems (ENDS) go by many names – the most common name is “e-cigarette,” but other terms include e-cigs, vapes, vape pens, mods and tanks. For the purposes of this resource we refer to the entire category as “e-cigarettes.”

  E-cigarette use among young people has skyrocketed in recent years and remains at epidemic levels: about one in five high school students used e-cigarettes in 2020, many of whom were not smokers in the first place.

  https://truthinitiative.org/research-resources/emerging-tobacco-products/e-cigarettes-facts-stats-and-regulations

 Products