Colgate Bright Smiles, Bright Futures
We believe everyone deserves a future to smile about
Bright Smiles, Bright Futures is Colgate’s flagship corporate responsibility program, which is a global social and health equity initiative that has reached over 1 billion children and families in over 80 countries and 30 languages since the program started 30 years ago in 1991. Our efforts are focused on reaching people where they are born, live, learn, work, play and pray. The work of BSBF is executed to ensure that everyone has a fair and just opportunity to be as healthy as possible -- because everyone has a right to a lifetime of healthy smiles.