The choice of winning teams since 1988!
Finish Line was founded in 1988 by Hank Krause. Recognized as the world’s leading manufacturer of specialty bicycle lubricants and maintenance products, Finish Line holds a leading market position in over 50 countries, with our products produced in more than 15 languages. We are constantly pushing the technical boundaries of bicycle care performance by developing cutting edge products in partnership with pro teams like, BMC Racing, Trek-Segafredo, Madison-Saracen DH, and Rally Pro Cycling among many others. In 2018 Finish Line is launching an all new type of Tubeless Tire Sealant which will change the entire landscape of the tubeless market. Finish Line is dedicated to bringing the best in bicycle care to every single cyclist in every discipline of riding.