Strengthening specialty bicycle retailers since 1946
Our Mission: To Strengthen The Specialty Bicycle Retailer
This mission is accomplished through…
- Communicating the value and needs of the specialty bicycle retailer
- Enhancing the specialty bicycle retailer’s profitability
- Promoting a passion for cycling.
Our Vision: Leading Bicycle Retailers to Excellence
This vision is accomplished through…
- Education
- Communication
- Research
- Advocacy
- Member discount programs
- Promotion of the specialty bicycle retailer