Each wheel we hand-build at Rolf Prima starts with a carefully engineered design and the best materials and custom-spec parts. Then we beat the hell out of them.
Machine testing to ensure lasting durability. Aerodynamic testing to reduce drag. Field-testing by riders who might do a quarter-mile faster-than your old Oldsmobile Vista Cruiser.
No, we're not wheel manufacturers. We are all cyclists. We are craftsmen. We are perfectionists. We build the best wheels in the business because we're doing what we love—both in the shop and on the road or trail. What can we build for you?