Everyone at ACS recognizes exhibiting is a big investment, and it’s important to make sure all marketing and sales investments are positioned to deliver maximum value and results. To add even more value to your exhibiting program, we are excited to launch a new value-added exhibitor service.
The ACS Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.
Follow our proven-effective 5-Step Success Program:
STEP 1. Download & Use FREE Planning & Implementation Tools:
STEP 2. Schedule & Complete Strategic Planning Exercises
STEP 3. Learn and Fill Knowledge Gaps by Watching Webinars
"No matter pretty your booth is or how great your products are, the single most important factor influencing perceptions of your brand is your people. It’s what they do or don’t do in that short window of opportunity with attendee’s that makes the difference.” says America’s leading tradeshow productivity expert, Jefferson Davis.
86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Attend this information rich web training session with America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage.
Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone’s talking about ROI, very few are actually measuring it. Attend this insightful and practical exhibiting webcast to go inside the tradeshow numbers game and learn why, what and how to measure to report exhibiting performance, value and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.
- Defining & Delivering Your Attendee Value Proposition: The Key to Attracting Enough of the Right Attendees to Your ACS Exhibit
View 12 Weeks Before Expo
Chemical professionals are busy and super selective about where they focus their time and attention. The challenge facing every exhibitor today is to think more strategically about your products and services and craft well-designed benefit-laden value propositions that cut through the clutter, grab attention, engage, and makes the attendee put a visit to your exhibit on their National Meeting must-see agenda. View this replay for a step-by-step process on how to analyze your products, services and target customers and then define a value proposition and deliver it in a high-impact manner that generates a high response rate and drives booth traffic.
- Improving Tradeshow Lead Quality & Management for Improved ROI
View 6 Weeks Before Expo
Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this webinar replay to learn insider secrets and best practices for quickly improving lead quality, capture and follow-up practices to achieve better ROI for your company.
STEP 4. Gain Additional Ideas & Insights by Reading Success Tips & White Papers:
Plan for Success:
Promote Your Participation:
Create an Effective Exhibit:
Prepare Your Staff:
STEP 5. “Ask the Tradeshow Expert” email Q&A:
ACS has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of experts will respond within 24-48 hours. Submit your question now.