We're Hugo Tea Company: transparency-focused tea importers.
We're Hugo Tea Company.
As modern, direct-trade tea importers, our charge is to source teas that best represent their origins, preserve ecosystems, and provide mutual benefit to our trusted farmers. We're dedicated to transparency; tea education and accessibility are high-priority at Hugo, and those depend on our commitment to an authentic, open business model.
Our investment in both the tea and coffee communities is deep—each drives the other, and for better or worse, cross-industry standards for land management, sourcing, marketing, and ultimately serving mirror one another. In acknowledgement of this, we work jointly with coffee professionals to promote ethical sourcing practices, organic agriculture, and responsible partnership with the farmers and producers who make our livelihoods possible. This means frequent trips to origin and equally frequent visits to the coffee shops serving our tea. Keeping tea programs fresh, baristas trained, and customer bases educated is as much a part of the Hugo philosophy as forming personal relationships with farmers, closely monitoring our supply chain, and sourcing single-origin tea that celebrates its terroir.