American Bakers Association

Washington,  DC 
United States
  • Booth: 1034

ABA - The Voice of the Baking Industry Since 1897

ABA is the voice of the wholesale baking industry. Since 1897, ABA has worked to increase protection from costly government overreach, build the talent pool of skilled workers with specialized training programs, and establish a more receptive environment to grow the baking industry. 

Find our members at

 Show Specials

  • Visit the ABA Booth (#1034) and learn more about the ABA Convention, the premiere annual event for the baking industry's executive leaders. Complete with education, trends and B2B networking between bakers, suppliers and industry partners. This year's Convention is aptly themed around "Beyond Bakery". Below highlights how the Convention will impact your organization's future beyond bakery and into tomorrow.

    Visit the ABA booth and receive a discount up to $1,000 off registration. Contact Samantha Moore for more information. 


    Connecting industry leaders and experts to explore not only the now of the baking industry, but the beyond
    Mastering the Omnichannel Experience: Led by strategic leader Neil Stern, attendees will learn how bakers can position their products to drive growth in the physical and digital retail spaces. - Morning Business Session

    Equipping baking businesses with new insights to stay ahead of evolving technologies and consumer trends
    Communities with a shared food philosophy - food tribes - are more common than ever. The 2018 Food & Health Survey by the International Food Information Council Foundation found that one-third of consumers follow a specific eating pattern. How do baked goods meet the needs of these food tribes? - Morning Business Session

    Exploring growth opportunities in grocery retail and food-service through omnichannel lens

    Aligning business outcomes wit dramatic shifts in technology and consumer trends
    A massive interconnection of technologies, an explosion of data, time to market drivers, and human interpretation could cause security chaos. The solution to this chaos is not to employ more humans toiling for security. The future of security is a dramatic shift to autonomy, scale, and speed. Find out some controversial stances and hard realities to uncover a strategy for securing the future of technology.  - Afternoon Business Session

    April 19-22, 2020 | The Phoenician | Scottsdale, AZ | Register


  • Cookie & Cracker Academy
    ABA’s unique, industry-specific educational programs meet the professional development needs of cookie and cracker manufacturing employees of all levels....

  • Companies must deal with a variety of training needs. Individuals new to the industry, whether in operations or management, must be brought up to speed on the fundamentals essential to successfully producing product. Industry knowledge learned over time must be enhanced by providing depth and understanding to how the principles of baking work. All must stay on top of continual changes in the industry, from technology advances to new regulations on sanitation, health, and safety to new and improved methods on industry practices and procedures.

    The Cookie & Cracker Academy hosts all of our educational programs through a web-based Learning Management System (LMS). This system is a software application that allows ABA to deliver content anywhere an internet connection is offered. The Academy allows companies to be in charge of their employees training needs with a simple to use Academy Portal that offers instructional content, student registration, documentation and tracking of employees activity and progress. Companies who begin using the Academy will have access to programs that were written and developed by specialists within the industry.

    To view all of the educational programs the Academy has to offer download the Educational Programs At A Glance.

  • NextGenBaker
    NextGenBaker is dedicated to developing the future leadership of the wholesale baking industry and the American Bakers Association....

  • Who is a NextGenBaker?
    NextGenBaker is the future leadership of the wholesale baking industry – baking and allied industry executives who have experience with growth potential. These individuals range in all positions from Managers and Directors to Vice Presidents and Senior VPs, within all departments of your company.

    What does NextGenBaker offer?
    Professional Development - Reflecting the core mission of NextGenBaker, all committee activities include a strong focus on development of members’ leadership skills with insights from experts both inside and outside the baking industry.
    Public Policy Engagement - Members learn how current public policy decisions are impacting the baking industry and gain firsthand experience on the value of active participation in the political process.
    Relationship Building - NextGenBaker is a forum to develop a strong network of career-long relationships with peers from baker and allied ABA member companies. Committee members are also offered the opportunity to engage in special networking events with longtime senior leaders of the baking industry.
    Industry Trends Education - Members are updated on the latest baking industry trends to maintain an awareness of potential impacts to their company and opportunities to contribute to business innovation and growth.

    NextGenBaker Digital Digest
    Exclusive to NextGenBaker members, this quarterly digest is a compilation of articles and resources centered around the committee’s four key elements – professional development, public policy engagement, relationship building, and industry trends education. Sign up below.

    Contact Christina Donnelly for more information.

  • Front Line Supervisor Leadership Training
    Leadership development for front line professionals...

  • About

    You made one of your top performers a front line supervisor, now what?

    Supervisors might know the job on the front line, but they need leadership skills to be effective in this role. Produced in cooperation with Hearthside University, this world-class training program equips bakery level supervisors with leadership principles, tools and techniques to improve quality, safety and productivity throughout your organization.

    Covering topics from managing difficult people and situations, to successfully leading change, to tackling performance problems, this three-day Front Line Professionals course supports your organization in its quest to develop, empower, motivate, and retain current and up-and-coming associates. The program uses an interactive, experiential learning style that allows front line leaders to put principles into practice.

    83 percent of the industry struggles with undertrained front line supervision, according to data from the “Workforce Gap in U.S. Commercial Baking: Trends, Challenges and Solutions.” Sound familiar?

    In an effort to develop solutions to address this issue and the industry’s workforce gap, ABA’s Human Resources Professional Group has put emphasis on programs that focus on the recruitment, development and retention of high-potential employees — an area that is a major concern within the baking industry.

    Contact Pippa O'Shea for more infomation.

  • ABA Power of Bakery Report
    The first annual Power of Bakery 2019 report aims to bring an understanding of consumer perceptions, attitudes, and behaviors regarding the bakery category in a grocery retail setting....

  • The first annual Power of Bakery 2019 report, developed in partnership with the Food Marketing Institute and sponsored by Corbion, aims to bring an understanding of consumer perceptions, attitudes, and behaviors regarding the bakery category in a grocery retail setting to help the industry optimize production, marketing, merchandising, and branding decision. Bakers will be able to utilize the findings to partner with their retail customers to drive growth.

    Key Takeaways

    • Find out how consumers define bakery differently than the industry’s sales perspective and the opportunity that presents.
    • Discover where and why consumers purchase bread and baked goods at retail, and how its changing. 
    • Learn the biggest influences on brand choice, “better-for-me” decisions, and nutrition-related claims. 

    Learn more about how to receive this report other exclusive member benefits.

    Member Price: $0 | Non-Member Price $500

    Click here to view the access portal for the report

  • Attracting Gen Z and Millennial Customers Report
    The study will provide insights to allow bakers to develop stronger category loyalty among Millennials and Gen Z....

  • This timely report helps ABA and its members solve the massive and fast-growing challenge understanding what Generation Z and Millennials bring as consumers and trendsetters to commercially baked goods. The study will provide insights to allow bakers to develop stronger category loyalty among Millennials and Gen Z.

    Key Takeaways

    • Checklist of strategies the baking industry can execute that will build loyalty among Gen Y and Gen Z
    • Obtain a unique data set that ABA members can utilize to develop their own brand loyalty programs for Gen Y and Gen Z
    • Receive tools to help members and ABA compellingly communicate the health benefits of core bakery products, making science and nutrition “cool”

    Learn more about how to receive this report and other exclusive member benefits.

    Member Price: $0 | Non-Member Price: $995

    Click here to view the access portal for the report