Significant Offline Capabilities: Discounts, promotions, and offers work in offline mode, including cross transactional promotions, point accumulation, and in-lane enrollment. When offline customers only lose the ability to redeem credits and digital coupons.
Brand Flexibility: Creation of banded mobile applications is streamlined and capabilities are flexible to the retailer and across the platform.
Cost Savings: Very competitive pricing especially when bundled with other BRdata Cloud modules.
Tightly Integrated Cloud Ecosystem: On this system BRdata Cloud is the central source for customers, their points and credits, promotion creation / management, promotion redemption, and analytics.
Reporting Capabilities: The BRdata Cloud suite of reports, namely the customer reports, all work with this system and give the wholesaler and retailer the ability to gather meaningful customer metrics for their banner or cross banners.
Labor Savings: Overall customer loyalty management has been designed with the wholesaler in mind.
In-Lane Experience: Minimized communication from the lane leads to less latency in transactions with enhanced cashier notifications and a seamless loyalty experience if the store is offline.
A. Comprehensive Customer Credit Management
i. Full auditing
ii. Automated conversion of points to credits with flexibly frequency and credit expiration date length
iii. FIFO logic to use credits that are expiring first iv. Automated credit expiration and auditing
B. Points Programs: (details below)
C. Offline Capabilities: (details below)
D. In-Lane Enrollment: Ability to add customers via phone number or customer ID along with the ability to add customers while offline
E. Offer Progress: Management off cross transaction offers via feeds to RORC back-office thus progress can be earned and rewards can be redeemed offline
F. Injection to Receipt: Points earned, points balance, and customer credits earned and customer credits balance added to receipts
G. Terms and Conditions: When a customer has not agreed to terms and conditions the cashier is notified to tell the customer and the customer cannot redeem credits.
Mobile Apps: Customizable branded consumer application which integrate with ecomm for interactive Ads, allow for customer enrollment, and are flexible for customization and further offer gamification when integrated with BRdata loyalty
Central Discount, Premium, and Offer Management: Ability to create discounts and offers for all stores quickly. Can copy existing promotions to create new ones and quickly alter date ranges of products for different AD dates, safeguard for limiting one item per premium store ad day combo, ability to edit or remove products from promotions.
Bonus Points: Robust point program management that allows for bonus points at the store, category, department or item level along with new customer bonuses.
Reporting: Near-real-time reporting is available by loading transactions to the cloud within five minutes of them finalizing. Robust item movement, customer purchase history, top customer, customer segmentation, basket analysis, promotion effectiveness, loss prevention, financial, and automated loyalty redemption reporting with the addition of a store analytics mobile application.
Customer Segments: Can create customer segments to assign to targeted loyalty offers. Segments can be created manually, via rules, or by customer enrollment. Can also create non-hidden segments that customers can choose to enroll or unenroll in.
Mailchimp Integration: Central, automated and manual syncing of customer segments to Mailchimp for sending of Mailchimp campaigns while enforcing unsubscribes.
Loyalty API: An API that allows for third parties to integrate into our loyalty system to get customer information, points balances, promotions and rewards, and enroll customers.
Fuel Loyalty Program Integration: Automated integration with various Fuel loyalty providers for a seamless experience for participants in either or both loyalty programs.
Customer Management: Central customer management and reporting with quick views into transaction history, points audit history, credit audit history, point and credit management, Email subscription management, password reset, ability to add progress on any active offer, and replace card functionality.
Digital Coupons: Ability to clip digital coupons from app, website, kiosk, etc. and use them instantly in the lane.
Loyalty Settings: Ability to feed down loyalty settings to each lane such as customer loyalty greeting, coupon PLU, points accumulation rate, points value, and more.