Amcor launches new IMPRESSIONS technology to transform the way brands reach consumers.
New customizable liners designed to build better engagement with shoppers.
Zurich, Switzerland, 10th November 2021: Today, Amcor launches IMPRESSIONS, a technology developed in collaboration with MGJ* that enables brands to customize closure liners, such as the underside of bottle caps. The CMYK colour printing technology allows brands to print anything from QR codes to colourful logos, for direct, digital engagement with consumers.
The launch of IMPRESSIONS goes hand in hand with the digital evolution of the past few years. Since the COVID-19 pandemic, social media and digital experiences have become increasingly prolific, making it harder for brands to stand out. Many consumer brands, such as winemakers, have been looking for new ways to reach out to their customers and engage with them more directly. After extensive consultation with its own customers, Amcor developed IMPRESSIONS , which will enable online experiences to benefit both brands and consumers directly. Shoppers can scan a QR code or view a logo printed on a closure liner, and gain access to further brand information or promotions according to whatever is printed.
“We are very proud to launch IMPRESSIONS and play a role in the vital brand - consumer relationship,” said Catherine Fontinha – Head of Marketing Amcor Capsules. “This simple addition of printing under a bottle cap, not only enhances the customer experience but can also pique curiosity and willingness to engage with companies outside of the ordinary buyers journey.”
Printing alphanumeric or QR codes inside the closure, invites customers to engage in digital experiences, such as contests, games or giveaways for a premium customer experience. The technology can also redirect consumers to brand websites, exclusive information, or packaging recyclability, in order to inform and connect with them in more meaningful ways. “For our customers, brand reputation is also of upmost importance,” concluded Fontinha “This is why IMPRESSIONS is not just for users, but for vendors too. The printed liner is accessible only when a customer has already bought and opened the product which makes it a formidable traceability and authentication tool. The specialist printing has a variety of applications and we’re thrilled to finally bring our latest innovation to light.”
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IMPRESSIONS will be available in Europe, North America and South America from [November 15th ]
Compatibility with SX (equivalent to Saranex™) and Tin liners and compatible with our STELVIN® (for wine) and STELCAP ( for spirits) aluminum closures.
For more information visit www.amcor.com
About Amcor Capsules
Amcor Capsules is a market leader specializing in the design and manufacture of capsules and closures for wine, sparkling wine and spirits. Amcor Capsules has plants in France, Canada, USA and Chile.
About Amcor
Amcor is a global leader in developing and producing responsible packaging for food, beverage, pharmaceutical, medical, home and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve supply chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly light-weighted, recyclable and reusable, and made using an increasing amount of recycled content. Around 46,000 Amcor people generate $13 billion in annual sales from operations that span about 225 locations in 40-plus countries. NYSE: AMCR; ASX: AMC
www.amcor.com I LinkedIn I Facebook I Twitter I YouTube
*About MGJ
Global specialist producer of PE-PP foamed based liners and induction sealing solutions for caps.
Recognized for its know-how since 50 years in the liner’s guarantee efficiency to metal and plastic closures for wine & spirits, food, pharmaceutical, cosmetics and industrial markets.
https://www.mgj.com/en
For further information, please contact
| Catherine Fontinha Marketing & Communication Manager Amcor Capsules Tél. : +33 7 70 19 31 34 catherine.fontinha@amcor.com | Sophie-Gabrielle Martin Marketing Project Leader Amcor Capsules Tél. : 1. 514 891 1289 Sophie-gabrielle.Martin@amcor.com | Bertrand Daru Business Development & Commercial Excellence Director Amcor Capsules E-mail : bertrand.daru@amcor.com |