Hamadasyuzou Co., Ltd

Ichikikushikino-shi,  Kagoshima 
Japan
https://www.hamadasyuzou.co.jp

• Booth: 1002

What is the SHOCHU and HAMADA？ ：https://youtu.be/2d57lQw70W4

Since 1868, we have fought to produce a shochu embodying the essence of authentic Japanese spirits and prevail on the international stage. Denzoin‐gura, in particular, formulated under strict FSSC 22000 quality control, we are constantly in search of new possibilities that lie ahead. In 2018, the company celebrated its 150th year in business with the release of DAIYAME, an sweet potato shochu with a lychee-like aroma, which won the highest award in the shochu category at the International Wine & Spirits Competition. In 2021, we launched DAIYAME 40, a product exclusively for export, which won a gold medal at the same competition, has been used in the world's best bars, and is highly regarded domestically and internationally. We also produce a wide variety of spirits, including gin and liqueurs, and continue to take on new challenges on a daily basis.

 Videos

 Press Releases

• From Japan, A Revolutionary New Cocktail spirits：Distinctive lychee aroma from sweet potatoes shochu (Jan 22, 2023)

  Hamada Syuzou proudly presents DAIYAME brands for the US. It's multi-award winning DAIYAME series of imo (sweet potato) shochu. Notes of lychee reminiscent of wines from the Alsace region, the super versatile and multi-functional DAIYAME is a spirit like nothing you have ever tasted before.

  Brand movie here：https://youtu.be/RZFhLucahOk

  DAIYAME is a type of honkaku shochu, Japan’s single-distilled indigenous spirit, made with Satsuma-imo (sweet potato). The first product in the series, DAIYAME 25 (25% ABV) was launched in September 2018 to celebrate the company’s 150th anniversary. The secret behind DAIYAME’s unique lychee aroma is Hamada Syuzou’s innovative koujuku method. Satsuma imo with amplified aroma (koujuku-imo), black koji (rice inoculated with black koji mould) and pristine water from Kagoshima Prefecture’s Shirasu Daichi (pyroclastic plateau) is fermented into a mash, matured and then distilled once at low temperature. Finally, it is chill filtered to extract and further enhance the aromas from the raw ingredients. DAIYAME 40 is DAIYAME 25 redesigned for a global audience with a richer aroma and flavour profile that is super easy to use in cocktails.

  In 2019, DAIYAME 25 scooped the top prize in the shochu distilled spirits category at the International Wine & Spirit Competition (IWSC) in London before going on to win double gold at the International Spirits Challenge in 2020.  

  In addition, DAIYAME 40 triple awarded IWSC 2022 gold, ISC 2022 gold, and SFWSC 2022 double gold.

  Media coverage

  Shochu DAIYAME 40 to attract European distributors looking for luxury spirits

  30 SEPTEMBER 2021

  https://www.thedrinksbusiness.com/2021/09/shochu-daiyame-40-to-attract-european-distributors-looking-for-luxury-spirits/

  DAIYAME 40: The shochu that’s shaking things up

  03 OCTOBER 2022

  https://www.thedrinksbusiness.com/2022/10/daiyame-40-the-shochu-thats-shaking-things-up/