With an aspirational goal of promoting “More Americans enjoying more flowers more often”, CalFlowers launched That Flower Feeling – a nationally scaled, consumer direct marketing campaign – across a range of social media and digital audio platforms. The goal was simple, to raise per-capita consumption of fresh flowers in the United States.
That Flower Feeling is working to motivate consumers to view fresh flowers as a central part of their everyday routines, thereby raising overall floral integration and consumption. A successful effort will result in increased demand for fresh flowers with a focus on non-holiday sales, which will directly benefit the entire industry.
That Flower Feeling is an industry-wide cooperative effort to encourage consumers to purchase more flowers — as long as people are bringing home flowers regularly, that’s good enough for us.
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Please feel free to e-mail us at customerservice@divcom.com, use the chat feature below, or call +1-207-842-5508. We look forward to working with you in preparation for a successful event!