Exhibitor Resource Center

September 16-18 2021 | Miami Beach, FL


Quito,  Pichincha 
  • Booth: 239

About us:

De Ruiter has consciously worked on the development of the product rose in its more than one hundred years of existence. We were also at the cradle of pot rose cultivation. Nowadays, in addition to cut and pot roses, we also breed spray roses, patio and landscape roses, cut and pot hypericum, hip roses, Anigozanthos and hydrangeas.

Started as a family business, we have grown into an organization with international fame in the field of breeding and propagation of all types of roses. Since 2015, De Ruiter has been awarded the title “Purveyor to the Royal Household” by the Dutch King.

Our Vision and Mission

Vision: Creating Flower Business® where we strive to optimally serve every link in the floriculture supply chain: from grower to florist.

Mission: The development and commercialization of new, improved and marketable rose/flower varieties.


Please feel free to e-mail us at customerservice@divcom.com, use the chat feature below, or call +1-207-842-5508. We look forward to working with you in preparation for a successful event!