Avanti Press is publishing 18 new “proven winners” in June, using a robust point of sale testing method to pre-select consumer validated card prior to general distribution. Variations of image and verse cards were integrated into planograms at high traffic locations – over 200 rooftops – for 6 to 8 weeks. The result is a refreshment offering from each of the Avanti Press brands – Avanti, America and A*Press – that can instantly add sales momentum to retail displays.
This introduction includes updates to eight different card sending categories: Anniversary, Birthday, Blank, Encouragement, Friendship, Get Well, Wedding and Pet Sympathy. An overview of all new cards with images and verses can be found here.
Avanti Press occupies a unique niche in the greeting card industry, creating original content with dogged consistency and operational scalability that compares with companies of a much larger size. The company’s USA-made Avanti, A*Press, and America greeting card brands deliver one-of-a-kind humor with impact and universality across a range of contemporary sentiments. The Avanti global humor brand caters to a wide audience that values an upbeat, often laugh-out-loud style of humor. As a small company, Avanti Press is operationally nimble and customer friendly, responsive to real time needs. The Detroit-based company offers best in class practices for scan-based trading, is fully EDI-capable, always in stock, and boasts fast and accurate shipping, plus experienced in-store service.