Rugged Road embodies toughness and determination, qualities reflected in both our brand and our community. Founded by Spencer in 2016, the journey began with an innovative idea sparked in a high school chemistry class. Inspired by a military-grade blast-proof spray, Spencer saw the potential for creating a durable, ultralight cooler. After rigorous home testing and overcoming some financial hurdles through a successful Kickstarter campaign, Rugged Road was born, dedicated to creating high-performance coolers that adventurers could rely on.
Rugged Road was featured in Men's Journal top 40 gifts for Dad
The Rugged Road 65 was chosen as the best large hard cooler by REI employees.
Please feel free to e-mail us at customerservice@divcom.com, use the chat feature below, or call +1-207-842-5508. We look forward to working with you in preparation for a successful event!