We help retailers utilize data in their POS system to
accelerate their growth.™
ABOUT
Omni Digital Group
Welcome to Omni, your go-to advertising partner for retailers of all sizes nationwide! Based in the vibrant heart of Iowa City, IA, we craft tailor-made advertising solutions designed just for you.
Why choose Omni?
Our agency is fueled by passion and commitment to empower retailers like you. We don't just create ads; we build data-driven strategies that revolve around your unique needs, leveraging your point-of-sale first-party data to drive remarkable growth.
What sets us apart?
Discover the Omni Difference and unlock your business's true growth potential today.
Strategy
Our dedicated team, consisting of experienced Account Managers and Digital Strategists, is committed to guiding you through the process of identifying the most successful campaigns for our clients. Together, we'll craft strategies that amplify your results, ensuring that each campaign leverages our collective expertise for maximum impact.
Data
OMNI is all about putting data first. We start by diving deep into your data to provide you with essential benchmarks, showing you how you compare to other clients. This insight guides us as we tailor our approach, using your unique data to specifically target your audience on social media, email, and SMS.
Creative
At OMNI, we handle all kinds of ads, including video and graphics. We tailor our content to match the audience, whether it's on social media, email, or SMS.
Tracking
Working with OMNI makes it easy to see results. Whenever we send out an ad, email, or SMS, you can check our dashboards to see if it's bringing customers into your store. It's a straightforward way to see how your marketing is working in real time.
Clients
For Retailers
Meta
Meta Targeting Strategy
With Omni Digital Group, streamline your marketing across Facebook and Instagram with strategic audience targeting and retargeting. We categorize your audiences into 'Cold,' 'Warm,' and 'Hot' to deliver customized content that caters to their familiarity with your brand—guiding them down a funnel toward frequent purchases. On Facebook and Instagram, we leverage visual storytelling via graphics and video to re-engage site visitors and POS data, turning past interest into present profits by increasing customer lifetime value with striking visuals and strategic outreach.
SMS
Maximize ROI with Text Campaigns
In a world where people’s phone is on them nearly 24/7/365, if your business is not going all in on text campaigns you are losing money. Why? Because when you send a text, it costs very little vs. a direct mail piece or even a social advertisement, which has a cost associated.
Targeted Email Approach
At Omni, we revolutionize email marketing with a personalized touch. Our innovative Omni Lightning technology seamlessly integrates with your POS system, empowering you to segment email campaigns effectively. Better yet, you can precisely measure the impact of these campaigns by tracking in-store visits resulting from email sends. With real-time insights available 24/7, Omni provides unparalleled visibility into your email marketing performance, ensuring every message delivers maximum results.
Creative
Customized Graphics and Video Solution
We boast an in-house team of designers and creatives dedicated to optimizing your visual content for unparalleled impact in attracting new customers to your business. Whether it's crafting custom graphics, editing videos to perfection, or creating stunning photo collages, consider it done.
Data
Enhance ROI Tracking with Omni Lightning
With the help of Omni Lightning, we can integrate with a retailer’s POS system allowing us to track the ROAs (Return on Ad Spend) for a client ensuring a financial return. Also, we are able to build audiences from a retailer’s POS system. Want to retarget people who have been into your store before to get them to come back? We can help with that.
Client Testimonials
Client Feedback