Azure Wine, a specialist négociant house from the South of France, will be introducing during Vinexpo America their new product : #ROSÉ TIME! (www.rosetime.fr) A French rosé designed by and for the Millennials. With its unique design featuring a big "#" on the logo of its highly visual label, #ROSÉ TIME! has been designed while breaking the category codes, offering an attractive and digital native branding. The wine is a typical dry salmon pink rosé from the wider south-eastern region of France (appellation IGP méditerranée). Launched in Australia a couple of years ago, it has quicky become a hit product down under thanks to its ability to address consumers through targetted digital media campaigns (display, SEO, social media, etc). The producer is looking for a business partner to represent their brand in the US market in the mass retail channel. To get in touch : www.azurewine.fr or contact@azurewine.fr