After a successful launch in France and Switzerland, Opportune 1791TM Rums is proud to enter the US market, led by its participation at VinExpo 2022. Opportune 1791TM is one of three rums selected to represent France at VinExpo New York, 2022 by the TEAM FRANCE EXPORT, operated by Business France and the French Chamber of Commerce and Industry of Martinique.
Opportune 1791TM is born of an authentic story. Rums pay homage to Opportune Bésub, born a slave in Martinique in 1791. Anecdotes from her life are found on each bottle, with a message symbolizing freedom and resilience. Founder, Philippe Madkaud is her direct descendent. “When we found Opportune’s French citizen registration papers (upon emancipation), I was inspired by her life, her courage and her strength”. Her story is one shared by many families in the Caribbean, US, Latin America and beyond.
Opportune 1791TM consists of a panel of 9 rums from six different countries, all with a shared history. Each bottle represents an opportunity to explore milestones from Opportune’s life and historical events from her time.
Opportune 1791TM invites you to travel and discover the “lands of rum”. We produce bold blends of white, aged, pure cane juice and molasses rums – all from different origins: Barbados, Brazil, Guatemala, Panama, Martinique, Nicaragua, and more to come.
Today at VinExpo New York 2022 we launch 4 amazing new Appelation d’Origine Contrôlée Rums (A.O.C) from Martinique: white, amber, VSOP and extra aged rums. A.O.C, unique to Martinique, is produced by the fermentation of pure cane juice followed by distillation on Creole columns. The prestigious A.O.C. label and method -- similar to Champagne or Cognac-- gives our rums a distinctive aroma filled with subtle fruit bouquets aged in oak casks. This year Martinique celebrates its 25thharvesting of AOC rums.
See our feature in British GQ, February and March 2022 issues.
March 9th at 4pm - Stop by for a "Ti-Punch" demonstration and tasting of Barbados, Brazil, Martinique and Central America!
Visit opportune1791.com and follow @rhumopportune_1791