The Joy of Anticipation

  • Room: 301
Thursday,January 26, 2023:11:30 AM -12:30 PM

Speaker(s)

Co-Presenter
Daniyelle Villyard
Box Office and Event Sales Services Coordinator
Washington State Fair Events Center
Co-Presenter
Joe Wettstead
VP of Client Success - Live Entertainment
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Co-Presenter
Wendi Yanez
Senior Sales Director, Ticketing
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Description

As leisure and entertainment professionals, we are in the business of delivering joy. But have you considered that your power to positively impact your guests can extend beyond the confines of your venue? Studies have shown that just thinking about an upcoming vacation can make people happier. Empowering your guests to actively anticipate and plan their vacation to your venue not only helps drive higher per caps and increase pre-arrival commitment – it also expands their experience of joy into the weeks (or even months!) prior to their visit. Learn the ways that leveraging technology can help you expand and deepen your ability to deliver joy to your guests.


Track(s)


Additional Info

Key Learning #1:
Explore the current state of consumer demand and psychology surrounding travel and planning, and how these findings relate to operations at your venue

Key Learning #2:
Case study-style insights from The Washington Fair on how its use of e-commerce technology has evolved over time

Key Learning #3:
Understand how the right digital tools can make or break your guests’ pre-visit interactions with your venue


Sponsored by

Sponsored by Chairman's Circle Member Teri McPherson




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