Packaging Physical and Digital Collectibles Into Revenue that Builds Community and Engagement
Thursday,January 26, 2023:10:15 AM -11:15 AM
Speaker(s)
Description
Before, during and after every event, fans are looking for additional ways to preserve their memories. Venues want to understand how to turn ticket transactions into new revenue opportunities and build patron engagement. But competition for your patron’s entertainment budget is fierce. Venues and events must deliver experiences that stand out. The transition to the digital world is forcing us to re-imagine how we can connect venues, artists, and fan communities. In this session, learn how to leverage physical and digital commemorative tickets to create patron interaction, loyalty, and new revenue, without additional burden on the ticket office.
Track(s)
Handout(s)
Additional Info
Key Learning #1:
What are physical and digital collectibles and why they are important
Key Learning #2:
How to leverage collectibles to turn ticket transactions into patron interaction, loyalty, and new revenue streams
Key Learning #3:
What the future of collectibles looks like and how to use them to connect venues, artists, and fan communities
Sponsored by
Sponsored by Chairman's Circle Member Julia Elbaum, Palace Performing Arts Center
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