Description

This session follows up on the “Finding the Opportunity in Subscription Decline” session from INTIX 2023. Discover the newest study on audience behavior trends related to loyalty programs. Learn how subscriptions, memberships, and other loyalty programs are faring across North American arts organizations since the last INTIX conference, and what offers will have the best chance at increasing audience sizes in 2024. Should organizations focus efforts on traditional subscriptions, “Netflix-style” memberships or simply single-ticket offers? What are the optimal benefits and prices for various offers? This session will explore these questions and more based on actual behavioral data.

Track(s)

• 
  60-Minute Workshop
• 
  Data
• 
  Marketing
• 
  Technology

Additional Info

Key Learning #1:
Up-to-date data on membership/subscription trends from across North America.

Key Learning #2:
The types of loyalty programs that are most likely to be successful in the future.

Key Learning #3:
How to craft the most effective loyalty program possible by including the benefits audiences most value.